Selling online isn’t just about high revenues, it’s also about efficiency. Guidance has a proven track record of successfully designed, developed and hosted eCommerce websites since 1995. We work with our clients to ensure their stores operate efficiently while generating the volume they want. Our expertise in eCommerce design and development, rich media technologies, consumer behavior and user experience allows us to provide you with strategic advice to maximize the return on your investment and capitalize on every opportunity the market offers.
That is how for over 12 years, Guidance has successfully managed the online store of the world's leading retailer of athletic footwear and apparel, and has worked with the world's largest licensor of consumer products and No. 1 family entertainment brand since 2001. We put our customers first – that’s why they are No. 1.
In 1995, there were fewer than 1,000 web development companies in the United States alone, but by 2005 there were over 30,000 such companies. Guidance was there in 1995 and is still here in 2009. With more years of experience than almost all existing web development firms, Guidance brings an unparalleled depth of knowledge to web and custom application development clients, including The Salvation Army, Hilton Hotels, Pollstar, Hyundai and The Getty.
Guidance’s areas of expertise include custom web and application development, application integration, portals and collaboration (enterprise project/content management, Intranet/corporate social software), application infrastructure development, data management, and business workflow & solutions, among others.
Some of the most cost-effective and easiest upgrades to make to your site -- that will begin to affect your bottom line immediately -- are those dealing with hosting. As a leading provider of eCommerce design, development, hosting, managed and maintenance services, Guidance turns online stores into continuously successful online destinations for consumers, delivering up to 99.99% uptime, lightning fast response time, and providing personal, attentive service, 24x7x365.
With over 14 years of experience hosting and managing online stores for clients, Guidance helps improve key functions such as security, availability and speed of transaction, which results in consumers buying more, coming back often and valuing greater engagement with the retailer. And that’s what Guidance does best.
Our People
Janet M.
Fun Bio
Janet has been recruiting for hi-tech since 1983 – yes, before the Internet and job boards (how did she survive!). A born and raised New Yorker, in L.A. eight years and positively an L.A. woman now.
Catchphrase
“I’m on it.”
Hobbies
Creative writing, sitting pool side with a good book, online shopping, eating healthy, working out.
Roshan A.
Fun Bio
Roshan is one of our experienced developers, who is always looking to learn new skills and trends on innovative technologies that help make Web sites more useful.
Catchphrase
"My friend recommended this place to explore..."
Hobbies
Soccer, martial arts, traveling, photography, music
Alejandra E.
Fun Bio
Ale is the powerhouse behind our Marketing and PR. She doesn't drink coffee, yet she has more energy than the Energizer bunny. Her passion for Marketing and Technology keeps her going, and going, and going…
Catchphrase
“Awesome, can we write a press release for that?”
Hobbies
Music (singing and playing), going to the beach, living an eco-friendly life, networking, finding good wines to try
Wanda S.
Fun Bio
Wanda is a jack of all trades and a Starbucks objector. She concentrates on project coordination, but she’ll learn anything you throw at her.
Catchphrase
“No, but I can figure it out.”
Hobbies
Cooking, writing, Pilates
Alfredo C.
Fun Bio
Alfredo is passionate about business, technology, and health. If the body fails the mind follows.
Catchphrase
“Just Chillin'.”
Hobbies
Surfing, biking, martial arts, any exercise, reading non-technical books (last book: The Count Of Monte Cristo)
Debbie E.
Fun Bio
Debbie works part-time running the front reception area and does a little bit of everything. Born and raised in Southern California, she loves living near the beach.
Catchphrase
“Let’s go for it!”
Hobbies
Cooking, reading a good novel, walking along the beach and adding to her sea glass collection
Ravi B.
Fun Bio
Always cool, calm and collected, Ravi is one of our very talented software developers. For Ravi, working at Guidance is Zen-like, especially among his teammates. Namaste, Ravi!
Catchphrase
I didn’t shoot the bullet, but the bird is shot…
Hobbies
Listening to and playing music (guitar, flute…), reading
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Anna K.
Fun Bio
Anna focuses on loving clients, loving Guidance staff and loving her job of bringing the two together. “Failing that she resorts to scolding warring parties into harmony and plenty” - Pride and Prejudice, Lady Catherine de Burgh.
Catchphrase
…aka The Queen Mum. "I wonder why?”
Hobbies
Writing books, knitting, climbing ladders for the purpose of home improvement, loving my family, pondering on whether it’s possible for humans to live in peace
Radu M.
Fun Bio
Radu was on his way to becoming the next Hagi or Maradona, but due to a knee injury early in his career, he became a software engineer - and boy are we glad his default career wasn’t in Accounting!
Catchphrase
"It’s all gravy"
Hobbies
Soccer, snowboarding and catching the waves.
Sam G.
Fun Bio
Sam has been here for longer than anyone else. Why? Because we stapled him to his seat. (Not really, but it almost feels like he is!)
Catchphrase
“It’s almost exactly as if …”
Hobbies
Computer gaming, building own PCs, RC airplanes, audiobooks
Ahmed F.
Fun Bio
Ahmed is our resident SharePoint expert. His philosophy when it comes to technology is "you’re a good developer not because you know your software, but because you have the ability to quickly learn and leverage any new technology."
Catchphrase
"Allllright!"
Hobbies
Fixing electrontic devices, building robots, writing computer games, basketball
Sheetal P.
Fun Bio
Sheetal runs the Guidance Think Tank and enjoys (currently) being the only female programmer at Guidance.
Catchphrase
She says, “Okaaaaay…” when it doesn’t make sense (and it’s never going to).
Hobbies
Traveling, listening to Indian music, cooking and playing video games on Playstation 3.
Dave W.
Fun Bio
A veteran at Guidance, Dave is our database guru. His desk holds more Data Modeling, Oracle, SQL, and Unix books than the entire Computer Programming section of any Barnes and Noble. It also has the greenest, healthiest plants in the entire office.
Catchphrase
“Sorry, I’ve got a production issue!”
Hobbies
Volleyball, Surfing, Photography and spending time with the kids
Jin K.
Fun Bio
Jin is the master of jQuery. And this is how he would describe himself: Query("#Jin").animate({"height": "6'2\"", "weight": "150lbs"});
Catchphrase
"We can use AJAX for that."
Hobbies
Web surfing, watching movies, ex-WOW player
Craig F.
Fun Bio
A Guidance employee since 1999, Craig is a master at ColdFusion development and enjoys sharing the knowledge with his teammates. He may be blond, blue-eyed and from the Valley, but you'll never hear him say "for sure, totally!"
Catchphrase
"Ok, where are the requirements?"
Hobbies
Name a sport and he'll play it or watch it.
Nat E.
Fun Bio
Guidance database guru #2, Nat consumes his weight in sugar every day. His favorite pastime? Keeping tabs with the economy. Stocks up or down? Ask Nat. Financial markets crashing? Nat knew about it first. Our 401K accounts are safe thanks to Nat!
Catchphrase
"Nah!"
Hobbies
Keeping up with his tax preparation business, tutoring kids in Math, spending time with wife and kids, quaffing Italian coffee and hot chocolate
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Terry C.
Fun Bio
Terry is one of Guidance’s certified ColdFusion developers. He loves getting his hands on cool Javascript technology and enjoys working with his teammates on several projects.
Catchphrase
"What should we have for lunch?"
Hobbies
Playing video games, watching DVDs, shopping online
Charlie Q.
Fun Bio
Charlie keeps everything running from his desk in the IT department and he really lives up to his last name (we'll make you guess what it is).
Catchphrase
"No guts, no blue chips."
Hobbies
Playing hockey, watching baseball, tropical island vacations
Kevin G.
Fun Bio
Kevin is constantly finding new ways to increase his clients’ net worth. With over 10 years in the business, you would think he’d run out of ideas…
Catchphrase
"Totally. We got it."
Hobbies
Surfing, enjoying outdoor activities and trying to keep up with his 2-year old daughter.
Jason L.
Fun Bio
Jason works hard to keep his clients drunk with an overdose of Southern Hospitality.
Catchphrase
"Let's work together to keep it moving forward."
Hobbies
Spending time with the family, refurbishing classic 4x4's, surfing, golf
Lisa B.
Fun Bio
Our resident CPA, Lisa has been crunching numbers around the world for over 15 years. With two kids in pre-school, a full-time job and an active lifestyle, financial books aren’t the only thing she balances. If only the day had more hours!
Catchphrase
“I can do that.”
Hobbies
Shopping, boot camp, summer days on the beach with the kids, wine, did I say shopping?
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Jon P.
Fun Bio
For JP, everything can be done in 15 minutes. And he’s not bluffing – he really can show you how. His specialty: coming up with technology innovations and cutting-edge ideas for Guidance – no wonder he’s the CTO!
Catchphrase
“Is there anything I can do to help you be more successful…”
Hobbies
Playing with my children, hanging with the dogs, living an eco-friendly life, playing basketball, exploring the nooks of the Web.
Jason M.
Fun Bio
Jason is always wearing that goofy earpiece, so you never quite know if he’s on the phone. But better he be on the phone talking to clients than on the golf course, I guess.
Catchphrase
“I was listening to an article on NPR this morning and…”
Hobbies
“Visiting” with family and friends, all things outdoors, photography, philanthropy, and teaching my sons math every day.
Catherine L.
Fun Bio
As the Office Manager, Catherine wears a lot of hats. You could say she’s our official “Cat” in the Hat as she juggles projects and keeps the office in “tip top” shape.
Catchphrase
“I’m here to help.”
Hobbies
Camping, reading, holiday decorating, entertaining, community service
Brett F.
Fun Bio
Brett makes sure our clients’ customers are happy, that our clients are happy, and that his coworkers are happy. Brutally honest and hopelessly romantic, he keeps projects swimming along with his humor and hard work.
Catchphrase
"Math is hard…can you just show me a picture instead?"
Hobbies
Extolling the joys of airline travel, eating, Trappist beer, large-canvas painting
Jon L.
Fun Bio
Jon strives to keep our clients and our company in technological balance. He’s also the company librarian for technical information as he has a natural curiosity for all things (can you say “Erlang”?) and has never met a book he didn’t like.
Catchphrase
“No problem."
Hobbies
Cycling, camping, golf
Muliadi J.
Fun Bio
Muliadi is Guidance’s in-house gadget freak and “go-to” guy for all technical questions.
Catchphrase
“Yes, we can do that.”
Hobbies
Playing piano, writing songs, playing Wii and Internet browsing
Ross C.
Fun Bio
Ross may live in the O.C., but doesn’t mind the ‘short’ drive to work. If he's not here, you can always reach him on his cell. If you call on the weekend, just ignore the screaming kids in the background.
Catchphrase
"I'm on my way. I'll see you in 10."
Hobbies
Mountain biking, hiking, volunteerism, and golf once a year...That's about all I can take.
Daniel F.
Fun Bio
Crazy about design patterns and architecture, Daniel is always looking for ways to make software more reusable and maintainable.
Catchphrase
"That should be a minor change."
Hobbies
Finding the best BBQ in L.A., restoring old cars, camping, beer making