Combine Guidance's technical depth and world class CX for intuitive digital experiences.
Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.
Optimize the path to purchase and boost conversion for long term success.
Transform channel cannibalization into new market penetration and profitability.
User-friendly interface, drag-and-drop capabilities, and in-line editing to create experiences that integrate seamlessly on mobile, social, or in-store
Fully integrated and specifically designed for modern ecommerce, content, merchandising and marketing
Sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises with the leading Open SaaS solution
Launch quickly with the omnichannel enterprise platform where you can start, grow, and scale your business—backed by an ethical pricing model.
Guidance Solutions, Inc. (“Guidance”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Notice explains how we collect, use, disclose, and otherwise process personal information in connection with visitors to our website (“Website”). This Privacy Notice does not cover or address the services that we provide solely on behalf of a third party or personal information and privacy practices relating to employees and other personnel.
By accessing our Website, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Notice.
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:
We collect personal information from our website visitors in order to provide you with a personalized, useful and efficient experience. The categories of information we collect can include:
We may also collect any communications that you exchange with us, as well as any information you provide if you take part in any interactive features of the Website (e.g., feedback, surveys, project information). We collect information you may provide when providing content or commentary to our Website in the form of comments, and the like (“User Content”). Please note that User Content will be published on our site and will be viewable by the public.
We use personal information we collect to operate, maintain, and provide to you the features and functionality of the Website, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you. We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, changes or updates to features of the Website or Services, technical and security notices). Similarly, if you request information from us through an online contact form or if you email us, we collect the information you provide (e.g., name, telephone number, email address) so that we can respond to you. For more information about your communication preferences, see Control Over Your Information below.
We disclose personal information in the following ways:
Guidance cares about the security of your information and uses commercially reasonable physical, technical and organizational measures designed to preserve the integrity and security of all information we collect. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Our websites and online services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you are under the age of 13, please do not use our websites or online services or otherwise provide us with any personal information either directly or by other means. If you believe that we might have collected information from a child under 13, please contact us at firstname.lastname@example.org.
Our websites and online services may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.
We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the "Last Updated" date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify you by email to your registered email address, by placing a prominent notice on this website, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.
These Additional California Privacy Disclosures (the “CA Disclosures”) supplement the information contained in our Privacy Notice and apply solely to individual residents of the State of California (“consumers” or “you”).
These CA Disclosures provide additional information about how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”). Unless otherwise expressly stated, all terms in these CA Disclosures have the same meaning as defined in our Privacy Notice or as otherwise defined in the CCPA.
For purposes of these CA Disclosures, “personal information” has the meaning provided by the California Consumer Privacy Act (the “CCPA”) and does not include information that is publicly available, that is deidentified or aggregated such that it is not capable of being associated with us, or that is excluded from the CCPA’s scope. This section does not apply to information relating to our employees, contractors, and other personnel.
We collect personal information from and about you for a variety of purposes, as described in the Our Collection of Personal Information and Our Use of Personal Information sections of the Privacy Notice. In the last 12 months, we have collected the following categories of personal information:
We share personal information with third parties for business purposes. The categories of third parties to whom we disclose your personal information for a business purpose include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) analytics providers; (vii) social networks. To learn more about how we disclose data to third parties, please refer to the Our Disclosure of Personal Information section of the Privacy Notice.
Sale of Personal Information
We do not “sell” personal information as most people would typically understand that term. However, as is common practice among companies that operate online, we have permitted third party advertising networks, social media companies and other third party businesses collect and disclose your personal information (including Internet / Network Information, Commercial Information, and Inferences) directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. To opt out from sales of this type of personal information, you may do so by using the Digital Advertising Alliance ("DAA") CCPA Tool. The DAA offers the CCPA opt out tool as a centralized place to opt out of the sale of personal information by all DAA participating businesses that are collecting your personal information across multiple websites and apps. To exercise your right to opt out from sales of this type of personal information, please visit https://optout.privacyrights.info. To make opt-out requests related to mobile apps on your device, you can download the appropriate app at https://www.privacyrights.info/appchoices. To learn more about how third parties collect information automatically on our Website and the choices you may have in relation to those activities, please see our Cookie Notice.
As a California resident, you may be able to exercise the following rights (subject to certain limitations at law):
You may submit a request to exercise your California Consumer Rights by emailing email@example.com with the subject line “California Rights Request". We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.
In certain circumstances, California residents are permitted to use an authorized agent to submit requests to know or delete personal information on their behalf through the designated methods set forth in this Notice, where we can verify the authorized agent’s authority to act on their behalf by: