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Create Data-Driven Digital Experiences

Manage, measure, and optimize every touch point to lift engagement and conversions with expert help from a leading Optimizely Partner agency.

Optimizely has the best digital experience platform (DXP) tools in the industry, which is why it’s such a powerful system for transforming online experiences. And with the expert team at Guidance, you can get the most out of Optimizely, from a smooth migration to world-class development.

Data Integrity

Benefit from seamless migrations and deployments with CRM, ERP, PIM and more for a complete ecommerce ecosystem.

B2B & B2C

Build relevant customer experiences on the leading global digital experience platform through powerful B2B solutions or targeted B2C eCommerce strategies..

All-in-One Platform

Combine content, commerce, intelligence and experimentation capabilities to optimize digital experiences.

Best of Breed

Optimizely continues to be a leader in Gartner’s Magic Quadrant for Digital Experience Platforms.

Speed and Scalability

Deliver rapid load times consistently with an optimized Microsoft Azure cloud environment.

Global Commerce

Deploy sophisticated ecommerce solutions across every industry, geography and client situation.

Why Optimizely Development Services?

Optimizely is trusted by thousands of businesses for its ability to optimize the consumer digital experience. Through the Optimizely Digital Experience Platform, Content Management Platform (CMP), Configured Commerce, and other modules, businesses can create the ultimate ecommerce stack.


Create compelling experiences and experiment with drag-and-drop functionality, personalize with real-time segmenting and predictive analytics, and sell globally with built-in localization and access to over 200 payment gateways. Along the way, businesses increase consumer engagement and build new and lasting customer relationships.

Opticon Award

Optimizely Awards

As an Optimizely Partner agency, Guidance’s award-winning ecommerce solutions speak for themselves. We have earned numerous Optimizely awards for our success with clients through the years:

  • 2023 Commerce Partner of the Year
  • Partner Advisory Board
  • Commerce Cloud Specialization
  • Content Cloud Specialization

“This is not the finish line. This is the start to something bigger.”

Jeff Shih, Director of Ecommerce, Benefit Cosmetics


“We set out to transform our digital presence so that internal and external stakeholders recognized Thermon as an innovative, progressive and efficient manufacturer of industry leading process heating solutions. We successfully partnered with Guidance and Episerver to bring this vision to life.”

Lance Bielke, Manager, Marketing Communications, Thermon


“I am looking forward to watching this new venture grow into a major player in the Fintech world.”

Todd Pariott, CEO, Connect Invest



Partner with an expert Optimizely development agency.

Guidance is standing by, ready to be your Optimizely Partner agency. Contact us today to get started on crafting a brand-new digital experience for consumers so that you can boost your engagement.

CX Design

Deliver unique customer experiences that resonate with your market with Optimizely development services.

Technical Expertise

Guidance’s team of certified Optimizely developers and technical resources deliver high-performance ecommerce channels.

Boost CRO

Elevate sales and boost customer retention with data-driven conversion rate optimization strategies.


Ask about our Optimizely QuickLaunch to get smaller ecommerce sites up and running quickly.

Frequently Asked Questions

  • Optimizely is a SaaS (software as a service) company offering solutions for website content management, ecommerce, and digital marketing through cloud services. The platform has many excellent capabilities that can be leveraged for your ecommerce business, such as inventory management and cataloging, intelligent search, site navigation, order and account management, pricing and digital asset management, merchandising programs, multi-store and multi-language options, campaigns and promotions, admin features, and checkout optimization.

  • As an Optimizely certified developer, Guidance is here to help you make the most of the digital commerce platform. Our designers and developers have excelled in implementing an array of Optimizely CMS and Optimizely Commerce sites.

  • Ultimately, working with Optimizely partners like ours can be highly beneficial to your bottom line. With the right personalized approach, your ecommerce business can operate more smoothly, attract new shoppers, retain existing customers, increase revenue, and scale growth.
  • Ecommerce companies of all sizes and from all industries use the Optimizely solution. We're talking B2B merchandisers, B2C businesses, startups, and many D2C (direct-to-consumer) brands. The platform is particularly useful for those that need a robust CMS (content management system).

  • Guidance has leveraged the digital experience platform for many business users, including Burlington, Thermon, C&H Distributors, Murdoch's Ranch & Home Supply, Learner's Digest International, Burkes Outlet, and Stater Bros. For these brands, we built ecommerce websites on the Optimizely framework and selected the best-in-class platform's CMS, thanks to its breadth of tools and capabilities. Check out our Optimizely case studies to learn more about how we utilize Optimizely.
  • If you want to get the most value out of the Optimizely solution, we highly recommend working with a certified Optimizely design agency like Guidance. As a solutions-focused developer, we can help make sure your ecommerce site reaches its fullest potential.

  • Signing up for an Optimizely account and setting up a website might seem simple enough. However, the platform is relatively complex, and Guidance knows how to help you get your money's worth. Our seasoned Optimizely development team knows its way around the CMS platform, and we can help you take advantage of the features, tools, and capabilities that will benefit your business most.
  • If you're searching for a reliable Optimizely development agency, you've come to the right place. Guidance is a widely recognized and highly experienced ecommerce developer with an Optimizely certification. Our knowledgeable team is here to provide tailored solutions to meet the distinct needs and goals of your brand.

  • Working with Guidance means your business will benefit from the critical skill set of our website developers and content management experts. If you want to take your ecommerce company to the next level, our innovative approach and trusted expertise can help get you there.
  • When you use the Optimizely platform, you'll have access to substantial training resources and support. With Optimizely Education, you can take advantage of unlimited continued learning and certification pathways. Lessons are supported by top-tier instructors and tailored to your industry, experience, goals, and role within your company.

  • Optimizely's online training center allows you to chart your learning pathway and learn from full-time teaching staff and digital leaders. You can take a self-paced learning route or participate in an instructor-led format. Plus, the curated course content is continuously updated and accessible year-round.

  • As for support, Optimizely has a comprehensive service dashboard. You can submit and review bug fixes, register an incident, post on the Optimizely World forum, read through FAQs, browse self-help resources, and get in touch with the Optimizely platform's support staff at any time via email or phone.

  • As a certified Optimizely web content management agency, Guidance can also provide you with all the support you need. We'll address issues as they arise, help you overcome obstacles, and answer your questions as needed.
  • Optimizely doesn't list a pricing structure on its website. Individualized quotes are based on various factors like your website traffic, how many SKUs you'll need to store in the cloud, and what features you'll be using.

  • While information about monthly and yearly costs isn't readability available, the price of Optimizely tends to be slightly higher than other CMS platforms. That being said, the ecommerce content management platform provides businesses with a great deal of value. In many cases, the cost is a worthwhile investment for online retailers, especially when you work with Optimizely partners such as Guidance.
  • If you think your brand could benefit from using Optimizely, we suggest working with an experienced development agency such as Guidance that offers ecommerce solutions.

  • Guidance will evaluate your business and come up with effective, customized solutions tailored to your product offerings, core strengths, and branding while considering your unique needs, pain points, and goals. Optimizely is an integral component of the solutions we provide many of our clients, and we can help you build an optimized website with fine-tuned content management and marketing automation capabilities.

  • With our personalized approach to website development and digital retailing, you'll see a boost in brand awareness, customer retention, website traffic, and sales. In the end, working with an Optimizely developer like Guidance can help your ecommerce company flourish in the online realm where digital content is all the buzz.

Yes, Episerver, a digital experience platform, merged with Optimizely, an experimentation platform in 2020. The combined company is now known as Optimizely. The merger brought together Episerver's content management, commerce, and personalization capabilities with Opimizely's experimentation and optimization tools to create a more comprehensive digital experience platform. 

Partner with the Optimizely experts.

Guidance is standing by, ready to be your Optimizely consultant. Contact us today to get started on crafting a brand-new digital experience for consumers so that you can boost your engagement.

Get Started with Optimizely