How can Optimizely be leveraged for your ecommerce business?

Optimizely is a SaaS (software as a service) company offering solutions for website content management, ecommerce, and digital marketing through cloud services. The platform has many excellent capabilities that can be leveraged for your ecommerce business, such as inventory management and cataloging, intelligent search, site navigation, order and account management, pricing and digital asset management, merchandising programs, multi-store and multi-language options, campaigns and promotions, admin features, and checkout optimization.

What kind of companies choose Optimizely as their ecommerce platform?

Ecommerce companies of all sizes and from all industries use the Optimizely solution. We're talking B2B merchandisers, B2C businesses, startups, and many D2C (direct-to-consumer) brands. The platform is particularly useful for those that need a robust CMS (content management system).

Why is it important to work with Optimizely developers?

If you want to get the most value out of the Optimizely solution, we highly recommend working with a certified Optimizely design agency like Guidance. As a solutions-focused developer, we can help make sure your ecommerce site reaches its fullest potential.

How do I find a reliable Optimizely developer?

If you're searching for a reliable Optimizely development agency, you've come to the right place. Guidance is a widely recognized and highly experienced ecommerce developer with an Optimizely certification. Our knowledgeable team is here to provide tailored solutions to meet the distinct needs and goals of your brand.

Does Optimizely offer training and support?

When you use the Optimizely platform, you'll have access to substantial training resources and support. With Optimizely Education, you can take advantage of unlimited continued learning and certification pathways. Lessons are supported by top-tier instructors and tailored to your industry, experience, goals, and role within your company.

How does Optimizely's cost compare to other ecommerce platforms?

Optimizely doesn't list a pricing structure on its website. Individualized quotes are based on various factors like your website traffic, how many SKUs you'll need to store in the cloud, and what features you'll be using.

How can an Optimizely development agency help your company?

If you think your brand could benefit from using Optimizely, we suggest working with an experienced development agency such as Guidance that offers ecommerce solutions. Guidance will evaluate your business and come up with effective, customized solutions tailored to your product offerings, core strengths, and branding while considering your unique needs, pain points, and goals. Optimizely is an integral component of the solutions we provide many of our clients, and we can help you build an optimized website with fine-tuned content management and marketing automation capabilities.

Optimizely (Episerver) Agency & Solution Partner

Case Studies
Services
Services
- Web Development
  Combine Guidance's technical depth and world class CX for intuitive digital experiences.
- Customer Experience
  Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.
- B2C Ecommerce
  Optimize the path to purchase and boost conversion for long term success.
- B2B Ecommerce
  Transform channel cannibalization into new market penetration and profitability.
Platforms
Platforms
- Adobe Commerce (Magento)
  User-friendly interface, drag-and-drop capabilities, and in-line editing to create experiences that integrate seamlessly on mobile, social, or in-store
- Optimizely (Episerver)
  Fully integrated and specifically designed for modern ecommerce, content, merchandising and marketing
- BigCommerce
  Sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises with the leading Open SaaS solution
- Shopify Plus
  Launch quickly with the omnichannel enterprise platform where you can start, grow, and scale your business—backed by an ethical pricing model.
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Leading Digital Experiences Globally

Optimizely creates an unmatched digital experience with an easy-to-use open platform that allows users to respond to customer needs, manage their shops and inventory, and experiment with various approaches to find what works best.

Data Integrity

Seamless migrations and deployments with CRM, ERP, PIM and more for a complete ecommerce ecosystem.

B2B & B2C

Build relevant customer experiences on the leading global digital experience platform through powerful B2B solutions or targeted B2C eCommerce strategies..

All-in-One Platform

Combine content, commerce, intelligence and experimentation capabilities to optimize digital experiences.

Best of Breed

Optimizely continues to be leaders in Gartner’s Magic Quadrant for Digital Experience Platforms.

Speed and Scalability

Deliver rapid load times consistently with optimized Microsoft Azure cloud environment.

Global Commerce

Deploy sophisticated ecommerce solutions across every industry, geography and client situation.

“This is not the finish line. This is the start to something bigger.”

Jeff Shih, Director of Ecommerce, Benefit Cosmetics

“We set out to transform our digital presence so that internal and external stakeholders recognized Thermon as an innovative, progressive and efficient manufacturer of industry leading process heating solutions. We successfully partnered with Guidance and Episerver to bring this vision to life.”

Lance Bielke, Manager, Marketing Communications, Thermon

“I am looking forward to watching this new venture grow into a major player in the Fintech world.”

Todd Pariott, CEO, Connect Invest

Partner with Guidance

With the Optimizely ecommerce platform, Guidance builds innovative B2B and B2C solutions for leading global brands like Benefit Cosmetics, HD Supply, Thermon and Connect Invest.

CX Design

Deliver unique customer experiences with Optimizely leading digital experience platform.

Technical Expertise

Guidance’s team of certified Optimizely developers and technical resources deliver functional ecommerce channels.

Boost CRO

Proven conversion rate optimization strategies to elevate sales and build lasting relationships with both current and potential customers.

QuickLaunch

Ask about our Optimizely QuickLaunch to get smaller ecommerce sites up and running quickly.

Frequently Asked Questions

Optimizely is a SaaS (software as a service) company offering solutions for website content management, ecommerce, and digital marketing through cloud services. The platform has many excellent capabilities that can be leveraged for your ecommerce business, such as inventory management and cataloging, intelligent search, site navigation, order and account management, pricing and digital asset management, merchandising programs, multi-store and multi-language options, campaigns and promotions, admin features, and checkout optimization.
As an Optimizely certified developer, Guidance is here to help you make the most of the digital commerce platform. Our designers and developers have excelled in implementing an array of Optimizely CMS and Optimizely Commerce sites.
Ultimately, working with Optimizely partners like ours can be highly beneficial to your bottom line. With the right personalized approach, your ecommerce business can operate more smoothly, attract new shoppers, retain existing customers, increase revenue, and scale growth.

Ecommerce companies of all sizes and from all industries use the Optimizely solution. We're talking B2B merchandisers, B2C businesses, startups, and many D2C (direct-to-consumer) brands. The platform is particularly useful for those that need a robust CMS (content management system).
Guidance has leveraged the digital experience platform for many business users, including Burlington, Thermon, C&H Distributors, Murdoch's Ranch & Home Supply, Learner's Digest International, Burkes Outlet, and Stater Bros. For these brands, we built ecommerce websites on the Optimizely framework and selected the best-in-class platform's CMS, thanks to its breadth of tools and capabilities. Check out our Optimizely case studies to learn more about how we utilize Optimizely.

If you want to get the most value out of the Optimizely solution, we highly recommend working with a certified Optimizely design agency like Guidance. As a solutions-focused developer, we can help make sure your ecommerce site reaches its fullest potential.
Signing up for an Optimizely account and setting up a website might seem simple enough. However, the platform is relatively complex, and Guidance knows how to help you get your money's worth. Our seasoned Optimizely development team knows its way around the CMS platform, and we can help you take advantage of the features, tools, and capabilities that will benefit your business most.

If you're searching for a reliable Optimizely development agency, you've come to the right place. Guidance is a widely recognized and highly experienced ecommerce developer with an Optimizely certification. Our knowledgeable team is here to provide tailored solutions to meet the distinct needs and goals of your brand.
Working with Guidance means your business will benefit from the critical skill set of our website developers and content management experts. If you want to take your ecommerce company to the next level, our innovative approach and trusted expertise can help get you there.

When you use the Optimizely platform, you'll have access to substantial training resources and support. With Optimizely Education, you can take advantage of unlimited continued learning and certification pathways. Lessons are supported by top-tier instructors and tailored to your industry, experience, goals, and role within your company.
Optimizely's online training center allows you to chart your learning pathway and learn from full-time teaching staff and digital leaders. You can take a self-paced learning route or participate in an instructor-led format. Plus, the curated course content is continuously updated and accessible year-round.
As for support, Optimizely has a comprehensive service dashboard. You can submit and review bug fixes, register an incident, post on the Optimizely World forum, read through FAQs, browse self-help resources, and get in touch with the Optimizely platform's support staff at any time via email or phone.
As a certified Optimizely web content management agency, Guidance can also provide you with all the support you need. We'll address issues as they arise, help you overcome obstacles, and answer your questions as needed.

Optimizely doesn't list a pricing structure on its website. Individualized quotes are based on various factors like your website traffic, how many SKUs you'll need to store in the cloud, and what features you'll be using.
While information about monthly and yearly costs isn't readability available, the price of Optimizely tends to be slightly higher than other CMS platforms. That being said, the ecommerce content management platform provides businesses with a great deal of value. In many cases, the cost is a worthwhile investment for online retailers, especially when you work with Optimizely partners such as Guidance.

If you think your brand could benefit from using Optimizely, we suggest working with an experienced development agency such as Guidance that offers ecommerce solutions.
Guidance will evaluate your business and come up with effective, customized solutions tailored to your product offerings, core strengths, and branding while considering your unique needs, pain points, and goals. Optimizely is an integral component of the solutions we provide many of our clients, and we can help you build an optimized website with fine-tuned content management and marketing automation capabilities.
With our personalized approach to website development and digital retailing, you'll see a boost in brand awareness, customer retention, website traffic, and sales. In the end, working with an Optimizely developer like Guidance can help your ecommerce company flourish in the online realm where digital content is all the buzz.

Yes, Episerver, a digital experience platform, merged with Optimizely, an experimentation platform in 2020. The combined company is now known as Optimizely. The merger brought together Episerver's content management, commerce, and personalization capabilities with Opimizely's experimentation and optimization tools to create a more comprehensive digital experience platform.

Services

Platforms

Digital Experience Platform

Optimizely (Episerver)