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Founded in 1866 by the inventor of a petroleum lubricant for steam engines, Dr. John Ellis, Valvoline is one of the largest oil change service providers in the United States with over 1,500 locations across the country. Now a global leader in vehicle care, Valvoline powers the future of mobility through innovative services and products for vehicles with electric, hybrid and internal combustion powertrains. Valvoline has established itself as the world's number one supplier of battery fluids to electric vehicle manufacturers, offering tailored products to help extend vehicle range and efficiency.
Valvoline selected Rio SEO for a flawless store location solution tightly integrated with Optimizely Digital Experience Platform CMS.
At over 150 years old, Valvoline is an iconic American brand that has seen countless iterations to its oil change and car maintenance solutions. None have been as important as their digital transformation and their commitment to serving customers at every touchpoint, both physical and digital.
The newly launched Valvoline instant Oil Change upgrades their legacy technology to the secure and scalable Optimizely Digital Experience Platform CMS and now enables new additions to their technology stack. Guidance integrated a new location finder, ratings and review solution and an important digital wallet functionality. Furthermore, the new website is entirely mobile-first and provides a seamless experience for customers looking to navigate the brand’s online to offline experience.