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Benefit is a cosmetics brand with localized websites in dozens of countries. As they’ve grown, so has the challenge of managing content on all of them. Benefit's team chose Optimizely (Episerver) to centralize the management of their sites within one application. They selected Guidance, an Optimizely Partner Agency, to manage the replatforming and help them freshen up their visuals.
In 1976, two sisters from Indiana founded a makeup and brow waxing shop in San Francisco. Today, Benefit Cosmetics has locations in 59 countries across five continents. Their business is predicated on helping women look good but their success is built on making women feel good. As Benefit likes to say: “Laughter is the best cosmetic.” That upbeat attitude shines through everywhere you'll find them, from the makeup counters of department stores to their diverse global web presence.
“This is not the finish line. This is the start tosomething bigger.”
Guidance replatformed 42 websites within one instance of Optimizely (Episerver) for Benefit, deploying a content block solution that simplifies their content management and allows for easy product updates across multiple languages.
The project supported Benefit's goals to increase customer engagement and enhance their reputation as the #1 brow brand worldwide.
Benefit retained Guidance for a replatforming project that included the migration of dozens of localized websites across 5 continents. Content management of those sites had been a particular challenge for Benefit, and the solution needed to account for multi-language content presentations.
While partnering with Benefit's in-house design and development teams, Guidance created custom blocks within Optimizely (Episerver) that are complex, but also allow content admins to create the front-end without coding, choosing which blocks to display, and managing all their languages within one centralized interface.
With additional plugins and integrations, and updated URL structuring, Benefit now has a more efficient and engaging system in place for showcasing their products.
Gold Winner - Best User Interface
Silver Winner - General - Beauty and Cosmetics
Silver Winner - Best Virtual or Remote Experience