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It all started in Albuquerque, NM, in 1944. Saul Bell, an ambitious entrepreneur of precious metals, bought the White Eagle Trading Post and turned it into one of the largest B2B suppliers in the jewelry-making industry. Now, Rio Grande offers a massive product catalog with more than 30,000 products from 29 different brands. They provide an abundance of educational resources to support their global community of jewelers, manufacturers, metalsmiths, and educators.
Even with a deep catalog and a complex product set, shopping on the Rio Grande Website feels seamless to it’s users.
Rio Grande has spent the last 80 years becoming one of the largest B2B wholesalers in the Jewelry-making industry.
With a need to modernize their web presence and deliver a better customer experience to their growing global community, Rio Grande partners with Guidance to design a custom-built website equipped with the tools needed to excel in the digital marketplace.
Through a series of complex implementations, Guidance simplifies Rio Grande’s complex catalog, creates an intuitive customer experience, and develops strategic solutions to optimize the site’s performance.