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Connect Invest approached Guidance, the leading Episerver experts, with a complex project: to design and build a financial technology real estate investment platform from the ground up. Using the Episerver CMS (now Optimizely), Connect Invest was looking to create a brand new business in the burgeoning and unique FinTech space. The solution had to be easy to use, fully automated and entirely secure for the discerning real estate investor.
Connect Invest is an online crowdfunding platform that enables investors to purchase secured loan payment dependent notes to fund real estate loans. Created by a group of real estate entrepreneurs in 2015, Connect Invest draws upon established relationships with third-party companies to originate loans by Ignite Funding, an affiliate of Connect Invest. As a licensed mortgage broker since 1995, Ignite Funding has initiated over one thousand real estate loans with an aggregate principal amount of over $750M.
A mood board created during the Creative discovery process. Exploratories in color, iconography, typography, photography, and interactive element stylings come together to provide a high-level first impression of the proposed visual language.
“I am looking forward to watching this new venture grow into a major player in the Fintech world.”
Guidance integrated MS365 as the general ledger for Connect Invest. This integration was key as it serves as the absolute single source of truth for investments and for investors’ wallets. As such, the integration had to sync in real time and the CRM sits atop MS365 to provide the user interface for the ledger. With the general ledger, investors can allocate, or distribute, monetary amounts to one or more accounts or account and dimension combinations based on allocation rules. Investors can also settle transactions between their accounts and different real estate properties. At the end of a fiscal year, the ledger generates closing transactions and prepares accounts for several real estate investment entities into results for a single, consolidated organization.
Alloy, or Know Your Customer (KYC), is the centralized system for all Connect Invest’s compliance needs. The solution helps to facilitate account opening and unify customer decisioning. The manual review process decreases investor conversion and can leave the company open to fraud. With compliance automation, Connect Invest can successfully select investors in seconds based on automatic decisioning powered by Alloy’s advanced configuration and modeling engine. Guidance integrated Alloy to help Connect Invest keep investors with compliant profiles and avoid those flagged accounts. Alloy uses over 60 data sources to cover identity and documentation verification, credit data and risk.
From ideation through to implementation, Guidance designed and delivered an automated investment workflow capable of facilitating account creation to investments without requiring manual intervention.
The solution includes bank account linkage, digital document signing, Know Your Customer compliance and workflows to automate failure cases. The workflow is powered by Episerver CMS along with a stack of financial technology integrations to complete the automated investment process.
AVA Digital Award
2021 Platinum Winner in Financial
Connect Invest was created to help investors make high-yield, short-term, collateral-backed real estate investments online and accessible 24/7 with low investment minimums. Guidance helped Connect Invest build and design their innovative investment solution with a fully automated onboarding process.
Powered by Episerver CMS, the site is easy to use and entirely secure for its users. Guidance helped Connect Invest create bank account linkages, digital document signing, Know Your Customer compliance and workflows to automate failure cases. Powered by a stack of financial technology integrations to complete the automated investment process, Guidance created an entirely market-ready solution for Connect Invest.