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Beautiful, Smart Solutions with Performance to Match

Creative is both a science and an art. Our brilliant in-house team includes art directors, digital designers, user experience and interface designers, creative strategists, content writers, and branding experts.

 

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A Powerful Creative Partner

Our creative approach is holistic.
While everything we design is striking, it is
born from meticulous data and research.

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Discovery

Audits, User and Stakeholder Interviews, Analytics Reviews, Heat Maps and Competitive Analyses are a few of the research activities that give us deep insight into your brand, business strategy, and objectives.

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Content Strategy

The written word and style of the content that populates the site can make or break its success. Our strategists and wordsmiths ensure your content has maximum impact to drive traffic (SEO) and conversion (CRO).

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IA & UX

Following discovery, page structure, navigation and hierarchy of functionality are proposed in a series of sitemapping and wireframing activities.

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Visual Design

We collaborate extensively with clients to balance user needs with brand goals, creating stunning, impactful visual interfaces that increase conversion and online revenue.

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Let's Meet Where You Are

From a simple audit to creating your brand from scratch, the Guidance CX team can meet you where you need us.

“The depth of expertise provided by the team at Guidance is impressive. They didn’t just develop a website for us, they worked with us to focus our ecommerce strategy applying their knowledge of best practices and standards.”

Alfredo Chavez, Director of Ecommerce, Santa Monica Seafood

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“To the Guidance team… EXTREMELY WELL DONE”

Antonia Peterson, Director of eCommerce at T3 Micro

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“[Guidance] have been awesome on support, supporting us all the way through….I really appreciate that, it means a lot to me and Farmer Boy.”

Jeremy Martin, Farmer Boy

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Frequently Asked Questions

All of these terms, CE, IA, CX, UX, UI, make up different parts of the creative team and the processes they use to solve for a successful overall brand experience.  Information Architecture (AI) Design is the development of site structure, categorization, and taxonomy of the customer experience and is often followed by User Experience (UX) Design which is the hierarchy of content of each page within the site structure in the form of a wireframe. The User Interface (UI) Design is the high-fidelity execution of the visual design language which makes up the interface that the customers will see and represents the brand visually. All of these processes cumulatively roll up into the Customer Experience (CX or less well-known CE) Design.

Absolutely! An audit of your site, user testing, and a deep-dive into your competitive landscape can give us insight into what needs to be addressed and help us create a roadmap that outlines high-level solutions, a more exact budget, and a timeline that will meet your needs.

Anyone trying to elevate their brand, increase conversion and lead generation, or who wants to make their interaction experience seamless for their customers can benefit from CX services.

There are often very little areas of meaningful overlap in skill set between professional-level designers versed in different design disciplines. While a graphic designer and a UI designer will both easily understand universal design principles, the technical knowledge base of each role is completely different.

No problem! We can conduct discovery sessions to help define your goals and determine the appropriate services to meet them.

Each and every design decision that makes up the whole of your e-commerce site works together to help or hinder the experience for your users. Streamlining the shopping funnel reduces the time and energy spent locating and selecting products for purchase, and elevating the overall brand experience builds trust and brand loyalty which ultimately also leads to a rise in conversion. 

Discover what Guidance CX
can do for you.

Choose Guidance