SaaS Replatform and Creative B2C Strategy For Vivid New CX and CMS

Global navigation integration for headless functionality across Drupal & BigCommerce CMS

Using King Arthur Baking Company’s existing Drupal CMS to power its browser navigation for the content site, the new system now syndicates content into BigCommerce. Both are styled to look complementary and consistent across the different systems.

Guidance’s solution now features a redesigned customer object with Cross Origin Resource Sharing (CORS) to manipulate the HTTP headers and site cookies. Customer authentication and cart information are maintained across the Drupal and BigCommerce sites. Cookie rewrites for the transmission of data, and widget APIs that process data, eliminate the need for manual data manipulation. Objects are taxonomized in order to create multi-level menus.

The headless approach exposes commerce capabilities within the Drupal version of the website. Syndicated primary navigation across Drupal and BigCommerce ensures one point of content entry for the global menu on both sites.

Elevating CX through customization and creative strategy

The site features nearly two dozen custom Page Builder widgets to help King Arthur Baking Company merchandise engaging shop pages. Using these widgets, dynamic CLPs, PLPs and PDPs are built quickly and efficiently.

Customized checkout functionality, systems integration & a flawless CX

Guidance’s customizations to the BigCommerce checkout and native forms pave the way for a unique Account Registration experience. Customized checkout functionality includes multiple shipping speeds, an option for gift messaging, Google Address Autocomplete integration, and enhancements for the display on the Order Summary and Shipping Method sessions. User registration workflows are streamlined, and ease of use is significantly improved from prior user registration through Drupal.

The BigCommerce theme integrates with the MegaMenu Creator tool and a customized Algolia search. A custom navigation XML schema is now used. Most importantly, customers can add items to orders through carousels like Best Sellers, Sales and Savings, and Customers Also Bought. This ensures a frictionless path to purchase and a maximized conversion rate.

Meeting high expectations through site demos and client care

In order to meet expectations for timeline and budget, Guidance uses site demos as significant pages are completed. These allow for feedback to shape further revisions, and allows King Arthur Baking Company to be involved in every step of the process.

Guidance holds regular meetings to ensure that all work meets King Arthur Baking Company’s standards. Given that employees are also company owners, the meetings regularly include many stakeholders.

Synergistic branding and creative strategy

King Arthur Baking Company is now a resource for all things baking and makes consumers feel inspired and connected, whether home bakers or professionals. The ideal tone to strike with the audience is to have content and presentation - like their products -  be hand-crafted with care and love. Additionally, King Arthur Baking Company occupies a unique place between grain manufacturers and traditional kitchen retail stores, as the company produces and sells its own goods along with pans, tools and unique specialty items.