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Shaped by hand, powered by heart: that’s the promise enshrined by King Arthur Baking Company, a leading American supplier of flour, raw ingredients, baking mixes, and cookbooks. Founded in 1790 as America’s first flour company, it is nearly as old as America itself — and has met baking needs every step of the way, from Martha Washington’s apple pie to the baking boom of 2020. It takes its mission beyond baking: it is 100% employee-owned, uses American-grown GMO-free wheat, and is a founding Bcorp. Through these initiatives, King Arthur Baking Company seeks to infuse all customer touchpoints with the comfort, familiarity and joy of baking.
A customized syndicated approach ensures a seamless primary navigational experience across the entire website.
Guidance employed a full suite of creative and technical services to replatform King Arthur Baking Company to a SaaS architecture powered by BigCommerce. The new site features a BigCommerce backend with a customized Drupal frontend to ensure one point of content entry for the global menu. The headless King Arthur Baking Company solution maintains continuity of the customer’s authenticated user session across multiple sites.