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Santa Monica Seafood has a tradition of high quality seafood and their previous website didn’t fully convey their growing home delivery channel. Guidance enhanced their online presence and brand experience with a new design while providing a quick go to market on BigCommerce. New integrations with shipping and a one-page checkout have helped create a seamless experience for their customers. With a new loyalty program, customers are incentivized to return for repeat purchases for increased LTV (Lifetime Value).
Since 1939 and for over four family generations, Santa Monica Seafood has grown to one of the top seafood distributors in California and beyond. Despite their growth, they have remained committed to their roots of quality, service and longterm ocean sustainability. Santa Monica Seafood prioritizes conservation efforts and investigates responsible fishing practises from all their suppliers to ensure their tradition of quality seafood can be maintained for generations to come.
“Working with Guidance was a pleasure! Their development process went extremely smoothly and the store launched according to their timeline. We believe Guidance is a good choice for any merchant looking for professional custom development work.”
Santa Monica Seafood’s message of high quality seafood that is sustainability sourced and responsibly delivered to your doorstep has been fully realized through Guidance’s redesign and replatform on BigCommerce.
Guidance has helped Santa Monica Seafood pivot their operations into new channels to accommodate the new realities of the 2020 pandemic. The redesign showcases the product selection through colorful photography and the new platform provides a new opportunity for additional revenue channels through home delivery and BOPIS.
“The depth of expertise provided by the team at Guidance is impressive. They didn’t just develop a website for us, they worked with us to focus our ecommerce strategy applying their knowledge of best practices and standards.”
Santa Monica Seafood had an existing website but the company didn’t feel the neutral color palette and existing site structure was communicating the high quality brand their customers should experience across all touchpoints. Guidance enhanced the look and feel of the new website with a fresh design while providing a quick go to market on BigCommerce.
Guidance provided a customized checkout experience for Santa Monica Seafood’s customers with a one-page layout that includes fields for delivery notes and gift messaging. By integrating with ShipperHQ, customers who order seafood for home delivery will receive delivery dates and times to ensure optimal quality and freshness.
With the 2020 shift from in-restaurant dining to online ordering, Guidance helped Santa Monica Seafood focus their efforts on product offerings, procedures and logistics for the order online, pick-up in-store experience. This has led to a much more understandable online product offering and increased revenue through new channels.
Silver Winner - Best Visual Appeal – Experience