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Founded in 2014, Hawaii Volcanic is a purpose-driven premium alkaline water and active lifestyle brand based in Hawaii. Not just a beverage company, they promote “Pono” (i.e. Doing what’s right) by sponsoring, organizing and promoting hundreds of charitable programs throughout the state and beyond. Sustainably sourced and lava filtered, the artesian water is bottled in reusable crystal glass and upcycled plastic bottles (rPET) that are 100% recyclable. All of their environmentally friendly packaging is designed to respect Hawaiian culture and traditions.
Shipping bottles of water may seem straightforward but existing shipping restrictions and regulations on mainland USA and Hawaii adds to the complexity. Guidance helped Hawaii Volcanic solve those complexities with Shipwire’s managed fulfillment centers in continental USA and Hawaii. It has given them the flexibility to connect to warehouse locations and store inventory strategically to improve shipping costs that trickle down to the end customer. Orders sent to the warehouse before the standard cutoff time are shipped the same day and that guarantee is important for their subscription orders where customers expect timely delivery of their water orders.
As Hawaii Volcanic expands their B2B wholesale business to grocery stores like Whole Foods and others, automated retail replenishment services and drop ship orders for retail partners is crucial to their business. Shipwire has given Hawaii Volcanic the flexibility to operate with near automated procedures to schedule freight shipments, ship on third party accounts and confidently drop ship on behalf of their retail partners. The Shipwire fulfillment solution has given Hawaii Volcanic an enhanced position in their competitive industry.
“Not all development partners are the same. Without the Guidance team our website would've just been a standard ecommerce site. Guidance's technical expertise enabled us to challenge the norm and build the brand experience we want for our fans.”
One of the best ways for Hawaii Volcanic to evangelize their product is through customer ratings and written reviews. Guidance helped Hawaii Volcanic integrate Shopify Plus’ Product Reviews feature to allow customers to leave honest reviews of their experience with the water. It has given shoppers the opportunity to engage with the community of fellow customers looking not just for excellent tasting water but also to be part of a broader lifestyle.
Shopify’s Product Reviews is a theme-friendly design that seamlessly incorporates into the existing website design giving the user an experience that fits with the existing website’s feel. Hawaii Volcanic can easily customize the layout options, text and colors as their brand image evolves and changes without needing additional coding. It’s given the company’s website the ability to engage with customers in new and important ways to create an ongoing conversation both pre- and post- conversion.
The Product Review app has important behind the scenes functionality like bulk actions that allow Hawaii Volcanic to publish, hide, filter and manage reviews quickly and easily. CSV import and export tools empowers the team with the ability to manage all reviews in a spreadsheet--an invaluable function as reviews reach the hundreds and thousands. Lastly, but perhaps most importantly, all ratings and reviews are published to Google for SEO-friendly results as shoppers search for water products through Google’s search engine.
Hawaii Volcanic was searching for an ecommerce solution that would be a reflection of their brand voice and their cultural commitment to spreading “Pono” (i.e. Doing what’s right). Guidance helped Hawaii Volcanic achieve this goal by creating an immersive website experience powered by a subscription, recurring revenue model and geolocation-based fulfilment logic. The website now has ratings UGC review as well as Instagram-enabled shoppable feeds.
The new store locator tool helps customers find their artisan water in retail stores and has led to greater omnichannel expansion for their wholesale distribution network. The fully shoppable Product Landing Page and immersive About Us page are seamlessly interwoven within the website and belie the underlying sophistication of this ecommerce solution.