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K-Swiss Global Brands decided to migrate their ecommerce stores to Shopify Plus and enlisted Guidance to make it happen. With three distinct brands (K-Swiss, Palladium, Supra), each serving three geographic regions (North America, Europe, United Kingdom), this equaled nine separate migrations. And it had to be done within two months.
K-Swiss Global Brands is the owner of three remarkable shoe brands. K-Swiss sneakers evolved from tennis court style statement to youth culture entrepreneurial inspiration. Palladium boots, steeped in aviation history, expanded into a variety of shoes so light, wearers feel like they're walking on air. Supra Footwear took inspiration from the skateboarding world and gave their shoes unique design twists. All three have something important in common: clearly defined brand personalities beloved by their fans.
"The daily, constant cooperation between the Guidance team and the K-Swiss team was essential…resulting in the successful on-time launch of nine sites."
Guidance re-platformed nine ecommerce sites to Shopify Plus within 8 weeks, reducing code base complexity while allowing for flexible brand presentations.
The migration also reduced K-Swiss Global Brands’ licensing and implementation costs, and reduced their internal reliance on technical engineers for managing site content, promotions, and functionality.
Website for Sports: Branding, Aesthetics
Website for Sports: Technical Achievement
Best in Class E-Commerce
K-Swiss Global Brands tasked Guidance with a Shopify Plus migration project to reduce costs, create consistent customer experiences, and simplify the management of virtual storefronts across multiple geographic markets and currency regions.
For a successful outcome, Guidance consulted on the requirements of custom middleware solutions. Guidance also validated their development and connections from Shopify Plus to separate ERP providers in the U.S. and Europe.
The result is a set of nine total ecommerce site migrations completed within eight weeks. The sites work from a single shared code base as their foundation, and yet the implementation is flexible enough to accommodate multiple brand personalities, regions, currencies, and tracking and marketing systems.