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Foot Locker required ecommerce sites that could support 10-30% annual growth with an architecture to rapidly release new branded stores coupled with zero downtime. Furthermore, the company needed a mobile delivery platform that shares the core components of the website to minimize development costs and time to market.
Headquartered in New York City and operating in over 28 countries, Foot Locker is a sportswear and footwear retailer operating athletic-based divisions like Champs Sports, Eastbay and Final-Score, amongst others. Although established in 1974, Foot Locker’s roots date back to 1879 as a successor to Woolworth’s as many of the freestanding retail stores were originally operated by the Woolworth Company. The company operates over 3,000 retail store locations in the United States, Canada, Europe and Asia.
“Thanks for delivering a mobile presentation to our customers that benefits them and lets them purchase products via their mobile device with ease. It’s amazing what was accomplished in a relatively short period of time.”
Guidance built a mobile solution for 8 Foot Locker brands in less than 90 days with almost zero downtime. The new platform can carry large amounts of customers onsite associated with promotional events and peak traffic periods.
Guidance’s integration with order processing supports impressive shipment metrics: 95% of orders ship within 24 hours at 99% accuracy resulting in a 25% reduction in redelivery shipping costs.
“When we want to get things done, Guidance is clearly our #1 partner. They care about our business as much as we do.”
Increase in Conversions Rates
Decrease in Shipping Costs
Guidance built Foot Locker ecommerce sites that could support their annual growth projections with a technical architecture capable of withstanding rapid releases of newly branded stores and zero downtime.
The mobile solution evolved to 8 Foot Locker brands built out in less than 90 days. The new mobile delivery platform shares the core components of the website to minimize development costs and time to market. The new platform can withstand the demands of flash traffic associated with promotional events and peak traffic periods.
Guidance’s tight integration with order processing supports aggressive shipment metrics: 95% of orders ship within 24 hours at 99% accuracy resulting in a 25% reduction in redelivery shipping costs