TravisMathew was founded in 2007, with the focus of making premier men’s apparel for work and play. Over the years, TravisMathew has been leading the way in quality men’s active-wear design. TravisMathew had made the decision to re-platform to SAP Hybris and in the process needed to do a complete re-design of the site. They needed a commerce solution partner who understood fashion and apparel, UI/UX best practices and had proven design skills that delivered a differentiated customer experience that was unique to the TravisMathew brand and drove conversion at the online point of sale. TravisMathew chose Guidance.