Guidance Creates International Ecommerce Solution for TOMS


The popular brand among socially conscious youngsters, wanted to redesign and rebuild its site using a social eCommerce strategy to appeal to this demographic.


To accommodate a multi-currency requirement, Guidance custom developed the site on Magento Enterprise and the Drupal CMS platforms.

Guidance leveraged years of experience as a top ecommerce agency to design social features such as Facebook & Twitter feeds and social merchandising (ratings & reviews) that transformed the site into one of the largest Magento-based sites in both traffic and revenue. TOMS realized a 60% revenue increase post-launch.

Lastly, Guidance integrated the web site with Twitter, Facebook, and its multi-warehouse distribution system.


  • Users can upload pictures of themselves wearing TOMS shoes into the “TOMS Community Wall”.

“I have never been more excited about anything new launched at TOMS than the site Guidance has built for us. I believe it is the future of eCommerce, social commerce, community building, etc. and that we will build many amazing things on top of it. And of course, I cannot wait to see the conversion shoot up!”

- Blake Mycoskie, Founder, TOMS Shoes