burlington-coat-factory

Case Studies
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Services
- Web Development
  Combine Guidance's technical depth and world class CX for intuitive digital experiences.
- Customer Experience
  Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.
- B2C Ecommerce
  Optimize the path to purchase and boost conversion for long term success.
- B2B Ecommerce
  Transform channel cannibalization into new market penetration and profitability.
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Platforms
- Adobe Commerce (Magento)
  User-friendly interface, drag-and-drop capabilities, and in-line editing to create experiences that integrate seamlessly on mobile, social, or in-store
- Optimizely (Episerver)
  Fully integrated and specifically designed for modern ecommerce, content, merchandising and marketing
- BigCommerce
  Sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises with the leading Open SaaS solution
- Shopify Plus
  Launch quickly with the omnichannel enterprise platform where you can start, grow, and scale your business—backed by an ethical pricing model.
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CHALLENGE

The leading off-price apparel and home product retailer, ranked number 87 on the NRF’s 2013 list of top 100 retailers, needed to update and migrate its eCommerce site to a more flexible and efficient platform.

SOLUTION

Guidance designed and developed the more than 400,000 SKU main clothing and accessories website, as well as it's baby apparel and coat sub-sites on the EPiServer Commerce platform.

The site’s order management was custom developed within the platform to meet their needs. Fulfillment, payment gateway, and email marketing vendors and technologies were a few of the many complex integrations Guidance implemented.

Guidance successfully optimized the website to appear first in search engine results for keyword “coat”.

INNOVATION

Baby-registry users have the same user experience at in-store kiosks, and online.
Online shoppers' user experience is combined with awareness of product offerings in-store.
Vendors have the ability to upload and manage product photography through the use of an internal administrative tool.

Services

Platforms

Guidance Transforms Customer Experience for Burlington Coat Factory