Guidance Delivers Top Ranking Shopify Site for Relax the Back


For over 30 years, Relax the Back has provided a unique, holistic approach to the six categories of health: sleep, recliners, massage, fitness, travel, and office products. The company’s mission is to improve the lives of their customers with various wellness products specifically designed to improve their quality of life. In addition, Relax the Back provides ongoing spinal-health education for its customers. Relax the Back has more than 90 retail stores throughout the US and Canada. Relax the Back choose Guidance to re-platform and design their current site on Shopify Plus.


  • UI and UX
  • Salesfloor mobile app implementation
  • Adlucent Implementation
  • Custom Chair Configurator
  • Mobile first responsive design
  • Bazaarvoice implementation
  • Zmags implementation
  • Listrak Implementation
  • Search Spring implementation
  • Zendesk Implementation
  • Avalara Implementation


Relax the Back had specific goals for their new site. They wanted the site to be an educational resource for its customers so Guidance created a custom pain relief center to provide customers with current information and products to help them better manage their pain. Guidance also built a custom chair configurator, which allows customers to create a specifically designed chair just for them. Relax the Back values its franchisees and wanted to make sure this new website would drive as much in store traffic from the website as possible. As such, Guidance built a custom store locator to make it super easy for their customers to find the nearest store. Within the first week of launching the new website, Shopify Plus recognized Relax the Back for being in the top 2% of site launches with the most traffic.

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