The popular brand among socially conscious youngsters, wanted to redesign and rebuild its site using a social eCommerce strategy to appeal to this demographic. 


To accommodate a multi-currency requirement, Guidance custom developed the site on Magento Enterprise and the Drupal CMS platforms. 

Guidance-designed social features such as Facebook & Twitter feeds and social merchandising (ratings & reviews) transformed the site into one of the largest Magento-based sites in both traffic and revenue.  TOMS realized a 60% revenue increase post-launch.

Lastly, Guidance integrated the web site with Twitter, Facebook, and its multi-warehouse distribution system.


  • Users can upload pictures of themselves wearing TOMS shoes into the “TOMS Community Wall”.