CHALLENGE

The Internet’s largest provider of fully accredited and officially sanctioned audio and video continuing medical education (CME) required a user-friendly, transactional site that supported subscriptions and audio downloads.

SOLUTION

To meet LDI’s requirement of minimal IT involvement post-launch for merchandising, SEO & site management tasks, Guidance developed the site on the MediaChase now EPiServer Commerce platform. Guidance utilized XML and Microsoft SQL Server for database management.

Guidance developed real-time and offline integrations with Think Subscription, (subscriptions management) and Audio-Digest (MyAccount and orders synchronization, and ‘CME Credit’ authorization). It also integrated with CyberSource (payment processing) TaxDataSystems (tax calculation) and EclipseNET (customer relationship management).

INNOVATION

• Catalog management is now easy with the development of multiple product attributes for each type of subscription (cassette, mp3, or digital download).