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As part of an ongoing effort to assert its position in the health and fitness marketplace and recapture global market share, Fitbit needed a new global cart and checkout experience which could satisfy the unique requirements of over 20 different countries and the consumers they serve.
A pioneer in wearable fitness technology since 2007, San Francisco-based Fitbit makes a range of devices from basic trackers that count how many daily steps you take as well as smart watches that display phone messages and notifications. In addition to its accessible hardware, over the years Fitbit has also become known for its software: the mobile app, social network, sleep tracking and subscription coaching. Fitbit has over 28 million active users worldwide and has sold more than 100 million devices globally.
“While the Fitbit Eng team … reviewed their successes, someone mentioned how valuable [Guidance’s] contributions were leading up to the North American release. They were grateful for how [Guidance] helped with workarounds like setting up a test page to allow for testing parts of the workflow while other parts are being completed. Thank you for all that you did.”
“Fantastic. Congrats to everyone at Guidance, Fitbit, and BigCommerce who made this possible!”
Points of Integration
BigCommerce Agency Awards
Best Headless Commerce Solution Nominee
To recapture global market share and better compete in the health and fitness space, Fitbit turned to Guidance to transform a legacy platform that was unreliable and inefficient. The future state solution was a global headless commerce environment developed with Adobe Experience Manager (AEM) as the content delivery engine and BigCommerce as cart and checkout experience.
Despite numerous challenges and roadblocks that could potentially stop development in its tracks, the Guidance team developed clever API driven workarounds to drive the project to completion.
The result is a global cart and checkout experience as well as a health and fitness platform to serve a new B2C marketplace. As one of the most sophisticated BigCommerce implementations ever, this cloud hosted SaaS platform is able to satisfy the unique requirements of over 20 different countries and the consumers they serve.