This case study will be especially relevant for those interested in the following topics:
Increase in AOV
Increase in RPV
Looking to reduce TCO (Total Cost of Ownership), Relax the Back turned to Guidance for a replatform to Shopify Plus. During the replatform, Guidance integrated key solutions that would drive incremental revenue through new payment options, by opening omnichannel revenue streams and by building confidence through UGC ratings and reviews. Guidance recommended new CRO implementations and strategies for continued success.
Relax The Back was founded in 1984 by an osteopath with a distinct mission in mind: to improve his client's quality of life through best in class ergonomic and wellness products and spinal health education. Today and for over 30 years, the company has provided a unique approach to recliners, massage, fitness, travel and office products in order to improve the quality of lives with specifically designed products. Relax the Back has 90+ retail stores throughout the US and Canada.
Guidance migrated Relax the Back’s ecommerce website to Shopify Plus to reduce TCO and simplify their website management.
Relax the Back has seen an almost 150% increase in AOV and CRO testing has yielded an increase of 20% RPV. The migration has been a valuable one as Relax the Back was recognized for being in the top 2% of site launches on Shopify Plus with the most traffic.
Guidance migrated Relax the Back from their aging legacy ecommerce platform to a modern SaaS architecture on Shopify Plus. During the migration, Guidance integrated revenue driving solutions to optimize the website.
New payment options were introduced through Klarna, Salesfloor’s POS solution has created a true omnichannel customer experience and Yotpo’s ratings and reviews platform has given customers the ability to shop with confidence. Guidance continues to provide CRO (Conversion Rate Optimization) implementations and new strategies for continuing success.