New “View In Room” feature improves Period Paper’s online shopping experience

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View In Room - PeriodPaper.com
It’s been about 4 months since we launched PeriodPaper.com, and so far, the response has been phenomenal! Everyone seems to love the design and cool features of the site.

But our work didn’t stop there. Ever since we launched the site, we’ve been working on it to continuously improve its user experience and overall performance. Just recently, we added a new feature called “View in Room” which allows users to preview items as they would look hanging on a wall. Users can select from a variety of room backgrounds and sample frame colors and matting sizes to preview the art. They can also drag the portrait across the room background image to place where desired.

The feature was custom-built on JavaScript and jQuery technologies, and integrated to the site which was built on Magento’s Enterprise eCommerce platform. It’s been two months since the feature was added to the site, and so far we’ve seen that users enjoy seeing more products (and thus, pages) on the site, with an increase of 550% on pageviews.

Visit http://www.PeriodPaper.com to check out the site’s many features and play with the new “View In Room” solution. I think you’ll love it!

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