Hoonigan’s mission statement is to “just make cars fun”. A Hoonigan, as described by the company, is a enthusiastic person that participates in any type of unorthodox driving. They capture the passion of car enthusiasts all over the world. Their goal is to provide rich and compelling content and custom merchandise for their website. Hoonigan wanted much more from their existing site. It was not delivering the results they needed. Hoonigan came to Guidance with the goal of making their site more engaging in terms of UI/UX given the massive amount of content they produce daily. They felt this would help drive incremental sales and create a much more engaging customer experience on their site.