Guidance Digitally Transforms Vince Camuto


Founded by Vince Camuto (1936-2015), Camuto Group started in 2001 as a shoe design, development and distribution resource for retailers. Over the next 14 years, the company was expanded and diversified, licenses and partners were acquired, brands were introduced and the company grown into a global business. In 2016, the Camuto Group acquired a majority stake in women's shoes, bags, and accessories brand, Sole Society. Vince Camuto recognized the need to re-platform from Salesforce Commerce Cloud, formally Demandware, to Magento Commerce 2. They knew that Guidance had a long partnership with sister brand, Sole Society, and immediately asked Guidance for their help in moving Vince Camuto off Demandware and on to Magento Commerce 2.


  • Magento Commerce Re-platform
  • Visual Design Strategy
  • Integrated with home grown PIM
  • Implemented Amasty
  • Implemented Sailthru
  • Custom Order Fulfillment Solution
  • Custom Waitlist Functionality
  • Implemented Turnto
  • Implemented BouneX
  • Customized Search functionality
  • Custom Return Process
  • Implemented Zendesk
  • Custom Business Rules – Sales Merchandising Functionality


Guidance migrated the Vince Camuto site from Salesforce Commerce Cloud to Magento Commerce 2. Given the long-standing partnership between Guidance and Sole Society, it made sense to leverage the existing Sole Society code base for Vince Camuto. This provided a lot of efficiencies for Vince Camuto as they required several complex site integrations including a homegrown PIM and customer database that needed to be migrated over to the new site. Guidance built out custom features like a custom order fulfillment solution, a return process and waitlist functionality. Vince Camuto also called on Guidance to train their digital commerce team on the Magento Commerce 2 platform.