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As SmileDirectClub continues its global expansion, the key to its growth is tied to the development of microservices--including those for introducing local forms of payment processing for each country and for the implementation of its new customer resource management (CRM) platform Salesforce Health Cloud.
Because SmileDirectClub’s legacy application was rigid and required costly development, Guidance developed these microservices to enable migration to a more modern scalable architecture. SmileDirectClub can now easily introduce new payment processing options, as well as any number of other business requirements, as they penetrate new countries and emerging markets.
Founded in 2014, SmileDirectClub is a disruptor in the orthodontic industry; their at-home teeth straightening kits are over 60% less than the average cost of braces. Because teeth straightening is often not available or too expensive for the average consumer, this teledentistry company makes it possible for customers to straighten their teeth through 3D impressions and customized aligners shipped directly to their doorstep. With over 350 SmileShops globally, SmileDirectClub is the leader in direct-to-consumer teeth straightening solutions.
“Guidance understands our culture and what we want to achieve.”
Guidance deployed the SEPA solution for SmileDirectClub in Germany with the ability to scale into new European markets.
“Guidance is invaluable to the platform/account and Salesforce project streams. They have provided the SmileDirectClub team with leadership and direction on these key initiatives.”
Guidance created Functional Requirements Documentation (FRD) to define the scope of the project and outline the development approach. A large part of this process meant imparting best practices for microservice refactoring, documentation creation and knowledge transition workflows. Guidance equipped the SmileDirectClub team with roadmaps and timelines that synced with the organization’s goals and deliverables. Key to this was extensive communication and relationship building to ensure on-going collaboration and client satisfaction.
As the legacy monolithic application was replaced with new and extensible microservices, Guidance similarly provided structure and defined processes, solved technical challenges and executed on deliverables within a large organization with many disparate teams and competing priorities. As a whole, it was integral that Guidance remained extremely agile in its approach and pivoted as needed to meet the ever-changing priorities and competing demands across the SmileDirectClub organization.
Change Events Processed Daily
Guidance helped SmileDirectClub migrate over 5 million records from their legacy CRM to Salesforce Health Cloud (SFHC). This new integration enables near real-time synchronization of over 100,000 of HIPAA-protected records on a daily basis.
SmileDirectClub customers seek an efficient and lower-cost solution for at-home teeth straightening kits. In order to continue to grow its network of customers across the globe, SmileDirectClub knew that increasing payment processing options would simplify a barrier to entry for many customers.
Guidance replaced the legacy monolithic application with a microservice application that would provide payment functionality. Ultimately, this facilitates adding new payment processing options as SmileDirectClub looks to open new markets in countries across the globe.