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HeartMath was searching for a solution that would meet their complex business requirements: they needed checkout customizations, subscription management, a robust Salesforce integration and product bundling options all built on the BigCommerce platform.
Founded in 1991 by Doc Childre, HeartMath is a comprehensive system of scientifically-based devices, online programs, technologies and coaching. The HeartMath Heart Rate Variability (HRV) solution helps its users self-regulate their emotions and behaviors to reduce stress through guided meditation with biofeedback. With over 400 independent peer-reviewed studies and recommended by health professionals, HeartMath transforms lives by reducing anxiety and increasing inner balance for a more positive state of being.
“Big round of applause from my support team for this one. Working great. Big thanks!”
Guidance looked to further streamline internal operations by integrating with Azure for a secure and centralized authentication system. Leveraging Azure’s Single Sign On requires only one set of credentials and reduces the number of sign-in prompts for employees.
Guidance integrated the MiniBC solution to enable secure tokenization of credit card data to support recurring payments for HeartMath’s subscription products. MiniBC is a fully PCI compliant token-based card vaulting and billing solution that allows subscription payment on mixed cart purchases. The solution is a custom integration with Authorize.net and Sage 100 ERP. As it is built on AWS (Amazon Web Services) hosting framework with auto-scaling technology, the server infrastructure is quick and robust.
Guidance provided HeartMath with the tools to thoroughly manage their customer lifecycle—from a new user through to an evangelist of the system.
Backed by BigCommerce, the solution includes multiple complex integrations (including Salesforce), the capacity for bundling products and services and custom checkout with enhanced shipping logic.
Conversions Since Launch
The HeartMath system is unlike any other product on the market; regular use of the guided meditation with biofeedback has a carry-over effect that builds and sustains resilience to stress and anxiety. Guidance built HeartMath a solution as unique as their meditation method to fit with their products and services.
HeartMath now has a solution that meets their complex business requirements: a fully customized checkout, full lifecycle subscription management, a robust Salesforce integration and product bundling options all built on the BigCommerce platform.