The leading athletic apparel retailer, ranked number 54 on the Internet Retailer 2015 Top 500 Guide, and Guidance client since 1998, needed to establish a mobile delivery platform sharing the core components of each of their sites to minimize development costs, time to market and the functional gap between both the mobile and web channels.
Guidance designed and developed the http://m.footlocker.com, http://m.eastbay.com, http://m.ladyfootlocker.com, http://m.footaction.com, http://m.champssports.com, http://m.ccs.com, and http://m.kidsfootlocker.com mobile sites on ColdFusion 9 (presentation and application layer), Java (web services), Sybase 15 Database, and a Network Appliance NAS for shared code and content repository.
Guidance integrated the mobile sites with Core Metrics (analytics and reporting), PayPal (payment processing), Bazaarvoice (ratings & reviews), Google Maps (store locator), MyBuys (product recommendations), and Endeca (advanced search).
"Thanks for delivering a mobile presentation to our customers that benefits them and lets them purchase products via their mobile device with ease. It’s amazing what was accomplished in a relatively short period of time."