The 24-hour emergency service provides the ability to share important information with law enforcement, medical staff, family and/or friends during a crisis. It required an easy-to-use and secure web site, as well as mobile apps for the most popular smartphones on the market.
As a new entity, business processes, branding, and positioning had yet to be developed.
Guidance consulted on business processes, designed the brand identity, and created user experience and visual design solutions that made the web sites and mobile apps intuitive and uncomplicated.
The web site was developed on the Drupal platform with extensive tailoring for the service's unique needs. Integrated mobile apps were custom developed for the iOS, Android and Blackberry platforms. To safeguard members’ personal information, the service uses many of the same protection and security measures used by major financial institutions.
Guidance integrated the web and mobile sites with Facebook and Twitter to encourage viral marketing. Amazon Cloud hosting was used to ensure 24/7 availability and seamless scalability.
"…the website is clear and easy to use; The app is clear and easy to use...there are some upsides, big upsides…the web part, the app part…"