Guidance Creates Interactive Ecommerce Experience for FiveBelow


Five Below is a fast growing, very popular brick and mortar store that gears towards safe and affordable items for tween and teen customers. They now have 500 stores in 30 states. Recognizing their success in brick and mortar, they looked to further expand in digital commerce. Five Below has extensive knowledge of marketing, merchandising, and a strong understanding of their customer base but needed help understanding what it would take to be successful in digital commerce. Five Below partnered with Guidance to expand their business online. 


Guidance implemented the Magento Enterprise Edition platform with extensive customizations and numerous custom integrations. Integrations were built for Aheadworks, IWD Store Locator, Zendesk, Barrett Distribution, Vantiv payment gateway, Responsys email client, Vertex tax solution, and the USPS zip code locator. The Guidance design team created a fun and interactive place for their tween and teen customers to now shop online with the popular retailer.


  • The site is highly customized PHP code that utilizes the best practices and Magento standards, all while providing a new responsive design.
  • Mobile interaction was a priority and was actually designed before the desktop interface.
  • Accurate and up to date inventory tracking was established with the Barrett integration.
  • Five Below now has a digital commerce presence for its target customers which extends its brand and provides a new level of customer engagement