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Farmer Boy was searching for an ecommerce website that would be a reflection of their brand and a center of excellence for their clients. They had an online presence but they were not fully empowering their customers with the tools to transact online. Their legacy site did not represent the depth nor the breadth of products for sale nor did it truly convey the value added services they provide to their customer base. Most importantly, the website did not promote the resources and knowledge that a multi-generational family-run business brings to the community.
Headquartered in Myerstown, PA, Farmer Boy supplies livestock machinery and equipment to the agricultural communities of America. With thousands of products and a special barn construction solution, their business consists of 3 core parts to serve their farming clients: systems, supplies and service. For over 30 years, the company has offered animal handling and housing, pest control, medications and protective equipment for bovine, swine, equine and poultry farms. The Farmer Boy customer ranges from large commercial operations, family-owned and operated mid-sized farmers and small hobbyists who have set up a small homestead in their backyard.
Customer relationships are key to the farming communities; although digital commerce is a relatively recent addition to the mix, Farmer Boy still relies heavily on strong ties to its loyal customers. One of the hesitations around ecommerce is the lack of person-to-person interactions but with the integration of Re:Amaze, Farmer Boy can now communicate directly with its customers through helpdesk and chatbot functionality. Re:Amaze is a customer messaging platform designed to provide incredible customer service at every digital touchpoint. It works with existing email addresses, social media accounts, SMS/Voice numbers and comes with built-in live chat, pre-built chatbots, co-browsing, status page, and FAQ features.
"[Guidance] have been awesome on support, supporting us all the way through...I really appreciate that, it means a lot to me and Farmer Boy."
Farmer Boy partnered with Guidance to fully revamp their online presence. Guidance deployed a full BigCommerce replatform and integrated an entirely new ecosystem of B2B and B2C solutions along with a new visual design and user experience.
Every single part of the business has been reworked down to the SKU level to bring a new class of ecommerce business to their clients--many of whom have been part of the Farmer Boy “family” for over 30 years.
Most Innovative Technology Implementation & Best Website Redesign Nominee
B2B Online Award
Creative Problem Solving & B2B Excellence Nominee
The new ecommerce redesign and replatform has given Farmer Boy the opportunity to tell their brand story in new and innovative ways to their customers. They have firmly established their company as an omnichannel organization capable of extending their reach far beyond their previous online presence.
Farmer Boy understands that now, more than ever, is the time to fully embrace digital and to invest in ecommerce so as not to be reactive to trends in the industry but to truly stand out as leaders in their space. This fully best-in-breed approach is designed to bring their once also-ran website to a whole new class in the agricultural ecommerce industry.