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Drybar was looking for a full website redesign to unify their brand experience across all touchpoints, including an omnichannel blowout booking solution. While multiple levels of functionality existed, these pieces lacked a cohesiveness to unify the brand experience across every device. Furthermore, the customer experience design did not showcase the bright and lemony fresh sentiments experienced when entering a Drybar location.
"No cuts. No color. Just blowouts.” It started as a unique hair blowout only concept and has expanded into a chain of over 150 locations (or “shops”) and more than 100 products. Founded in 2008, Drybar is a California-based chain of shops that offers a bar-like feel for hair blow drying services and a growing product line (created specifically for the perfect blowout) sold through Drybar franchise shops, Sephora, Nordstrom, Ulta and Macy’s and online. First launched in 2013, the Drybar collection of products, all named with a bar-themed reference, helps people recreate the blowout shop experience in the comfort of their home.
Guidance successfully transformed Drybar Shops’ online solution to match the blowout shop experience.
The brand now has a cohesive headless commerce experience that unifies customers across all digital and physical touchpoints.
Gold Winner - General - Beauty + Cosmetics
Silver Winner - Best User Interface
Silver Winner - Best Visual Appeal – Aesthetics