Guidance Delivers Award-Winning Site for City Chic


The leading Australian-based retailer of modern, on-trend plus-size clothing, recognized the need for a new site redesign with responsive template. It was clear that an improved checkout and mobile experience was also required.


  • Magento Enterprise Edition Upgrade
  • Multi-channel custom integration with Braintree, Amazon Pay
  • Creative team provided UX, Wireframes, comps and consulting
  • Provided a new redesigned and responsive site
  • Improved the checkout and mobile experience
  • Customized Magento email solution
  • Visual Design


Guidance creative team started with a creative audit which included a comprehensive site analytics review and UX and UI design recommendations based on these findings. The audit helped to put some science behind the recommendations in order to more effectively shape the communication of the brand to engage customers. By providing a new design and responsive site, conversion is expected to significantly increase on both mobile and desktop.

The site was custom developed on the latest version of Magento Enterprise Edition and included product configurators, “you might also like” recommendations (cross-selling modules), ratings & reviews, product tagging, shopping cart preview overlay and single-page checkout. Lastly, Guidance successfully integrated the website with Briantree, Amazon Pay and a Magento Listrak extension for more robust email solutions.

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