Web Sales Soar

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Black Friday kicked off the holiday season and results show that eCommerce sales are going to have a banner year.  

ComScore reported that "57 million Americans visited online retail sites on Black Friday", resulting in $1.042 billion in online sales, "representing a 26-percent increase versus Black Friday 2011".  And, Cyber Monday recorded $1.46 billion in sales, representing a 17% increase as compared to Cyber Monday 2011.

Guidance clients also recorded great success during the Thanksgiving weekend:

"We had a 20% increase in Black Friday and Cyber Monday sales YoY for our 3rd consecutive year.  The post-Thanksgiving to Holiday period is always our busiest time of year and it's reassuring to know that our website and servers, managed by Guidance, can handle the increased load - allowing us to focus our time and energy on our holiday marketing and fulfillment.  We also saw a large spike in transactions via mobile for the first time, since launching our mobile eCommerce websites at the beginning of the year."
-Mike Weber, EVP Digital, ONEHOPE

"Our clients Foot Locker and Eastbay easily managed the upsurge in traffic on Cyber Monday."
- Jason Meugniot, President & CEO, Guidance
"Our Cyber Monday sales were excellent. Our technology partner, Guidance, was a key partner in contributing to the success of this sale. Guidance has been a critical partner in helping us to improve and optimize our site."
- Dexter Fedor, Chief Marketing Officer, Creative Recreation
If the current online holiday spending increases continue, 2012 should result in record sales.  Guidance clients are already reaping those rewards.  



Written by Guidance
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