Decoding Web 2.0

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Web 2.0The list of social and Web 2.0 technologies for eCommerce keeps being enriched by new applications that are designed to enhance the online shopping experience. With so many to choose from, it can be quite a daunting task to select the ones that will really make your customers enjoy shopping at your site. Having too many could reduce the effectiveness of each of the applications by themselves, and having the wrong ones would just be a waste of time and money. So which one is best for your website? Well, first you have to know what each of these technologies can do for you, and that’s the subject of my most recent article for eM+C Magazine. The article, Zoom? Reviews? Hotspotting? Figuring Out What Web 2.0 Can Do For You, was published last week on, has two parts. Check them out!
    • Part 1, which includes a list of suggestions on how to make it easy for people to spend money on your site.


  • Part 2, which features a list of best practices around product recommendations and reviews.
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