The celebrated eyebrow and cosmetics brand wanted to rebrand their site, and move to a scalable eCommerce platform that would perform well during traffic spikes.
Guidance delivered a Magento Enterprise Edition 1.13 site that is optimized to scale, supports their Omni-channel strategy, and boosts online revenue.
Designed to convert on any device, the new responsive site contains multiple merchandising opportunities on the home page and product detail pages (PDPs).
On the PDPs, Anastasia Beverly Hills (ABH) can cross-sell individual or bundled products; through this feature, customers can add one or all recommended products to their cart in just one click.
In support of ABH’s offline business and to encourage loyalty, Guidance designed the site to:
Guidance integrated the site with Bronto (email marketing), and Amazon (fulfillment and hosting).