This case study will be especially relevant for those interested in the following topics:
YoY Conversion Rate
A pioneer in the lifelong-learning market since 1990, The Teaching Company is a media company that produces The Great Courses, a series of comprehensive video and audio courses taught by the world’s greatest professors. With a catalog of over 700 courses comprising over 9,000 hours of content, The Great Courses classes are available to customers via digital streaming, DVD and CD sales on their website. The Great Courses also has highly rated apps available across most major app platforms, including iOS, Android, Kindle Fire, Roku, Amazon Fire TV, Apple TV, and Amazon Alexa.
As a subscription-based video streaming service, speed and scale are paramount to the user experience. As such, Guidance helped migrate their Magento 1 instance to a Magento 2 PWA which delivers app-like experiences via mobile and desktop devices. The new PWA solution has increased user engagement and boosted conversion rates. Magento Commerce delivers a fully unified front-end PWA supported by an expansive back-end technology suite. In fact, Guidance developed one of the first and largest PWA architectures on the Magento 2 platform. The result is an integrated ecommerce solution for The Great Courses that has cemented their brand amongst today’s most innovative digital commerce solutions.
BazaarVoice Reviews is a theme-friendly design that seamlessly incorporates into the existing website design giving the user an experience that fits with the website’s feel. The Great Courses can easily customize the layout options, text and colors as their brand image evolves and changes without needing additional coding. It’s given the company’s website the ability to engage with customers in new and important ways to create an ongoing conversation both pre- and post-conversion.
The Great Courses looked to Guidance for a full replatform from Magento 1 to Magento 2 headless Progressive Web App (PWA). Magento 2 delivers a fully decoupled front-end PWA supported by an expansive back-end technology suite with multiple complex integrations. As one of the largest e-learning organizations, The Great Courses has a huge digital library and requires streaming capabilities for every course. Magento 2 is the ecommerce platform capable of handling a multi-site, multi-domain and multi-currency headless architecture.
Guidance helped to migrate millions of customer records while maintaining a seamless user experience--even keeping a “Continue Watching” capability intact throughout the migration. By replatforming to Magento 2 PWA and extensively upgrading their website experience, The Great Courses has seen an increase in conversions, transactions and revenue.