Guidance Builds Transformative Solution for Rubies


Rubie's is the world’s largest designer, manufacturer and distributor of Halloween costumes and accessories. With 66 years as a family owned and operated business, Rubies owns licenses to hundreds of the world’s top brands, films and comic persona’s.

Prior to partnering with Guidance, Rubies did not have any eCommerce capabilities and their website primarily served as an online catalog. Rubies wanted to scale their business and needed an online solution to accept all orders.


  • Magento 2.1 implementation
  • Amasty for the Where to Buy/Dealer Locator
  • uRapidFlow Product Data Import
  • Itoris for Multiple Wishlists
  • Xtento Order Export
  • Xtento Product Feed
  • Mega Menu Custom Built
  • Six Section Homepage
  • Three types of Topic Landing Pages
  • B2B Out of Stock Messaging
  • Wishlist converted into shopping list features


The Guidance team worked alongside the Rubie's team to understand their leadership position in the market and wide range of costume selection. Given Rubie's extensive catalog, Guidance built a beautifully designed eCommerce website with a wide range of integrations to support their large B2B business. Guidance implemented Magento 2 due to the level of customizations and flexibility needed for the business. In addition to the Magento 2.1 platform, Guidance also performed Additional technical integrations to Amasty, uRapidFlow product Data and Xtento Order export and product feed. Significant cost savings and efficiencies were realized as dealers can now place their orders online as opposed to emailing their orders on spreadsheets for Rubie's to fulfill.

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