Case Studies


Mezlan, a premier men’s shoe designer, focuses their products around personal touch, high quality impressive designs.  Their goal was to create a unique customer experience whether in store or online. Guidance worked closely with the Mezlan team to understand the actual in store purchase process for their customers in an effort to replicate a similar experience online. Guidance’s strategy and technology teams worked closely with the Mezlan team to understand the actual in store purchase process for their customers in an effort to replicate a similar experience online, and improve customer engagement across all sales channels. 
Guidance performed an initial code audit that uncovered several issues around their template files, SQL, and performance issues associated with the existing code. Guidance immediately tackled the issues with the code as it was causing problems in the overall user experience.   In addition, a strategic audit was conducted that revealed opportunities to reach new customers via digital marketing channels the Company was not utilizing.


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SOL, the Denver-based high-end lingerie retailer, known for unparalleled bra-fitting expertise and exquisite European lingerie, recognized that revenue growth and geographic expansion in 2016 could only be achieved through a new visual design, and more scalable website.  They had outgrown their Magento Community Edition store and were ready to upgrade to a more robust platform that would support rapid growth.

SOL also wanted to better engage with their current customers, convey their branding and in-store experience digitally, and grow their market share.

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dotmailer is a global leading marketing automation platform with email at its core. Simple and fast, powerful and sophisticated, you can create, automate, test and deliver hyper-targeted emails in minutes. The platform is built around your most important marketing asset – your customer data – and making sure it works seamlessly.  

With dotmailer, retailers can:

  • Build automation campaigns, beautiful emails and optimized landing pages with our easy-to-use drag & drop UI interface.
  • Quickly create advanced segments using demographical, transactional, geographical and other data sources.
  • Maximize Customer Lifetime Value with automated abandonment, re-engagement and loyalty campaigns
  • Include product recommendations, loyalty points, reviews and more
  • Send on brand transactional emails such as order and shipping confirmations through dotmailer
  • Report on marketing performance, in real time with interactive dashboards that track a customer’s behavior from the email right through to your website and conversion page  

A global company with offices in New York, London, Europe and APAC. Trusted by over 70,000 users in 150 countries, across B2C and B2B. Clients include: SOL Lingerie, BBQs Galore, Converse, ELEMIS, DHL Express.

dotmailer is also Magento's first and only Premier Technology Partner for email marketing automation and the winner of the 2016 Magento Imagine Spirit of Excellence award.

“dotmailer is in complete alignment with Magento’s strategy of making ecommerce as easy as possible." Mark Lavelle, CEO, Magento Commerce.

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