LegalSupply, an office supply eTailer, wanted to upgrade its website and provide a richer customer experience for its B2B and GSA buyers.
Guidance partnered with LegalSupply to update their branding and create a responsive B2B eCommerce site that optimized their customer experience for both B2B and GSA buyers. Our Creative Team rebranded the company from eLegalSupply to LegalSupply and refreshed their logo as Well.
After an extensive Information Architecture audit, our usability team focused the navigation and catalog structure to provide an efficient and user-friendly customer experience:
Through “My Dashboard”, B2B/GSA buyers can review their shopping list/orders/returns/favorites, add “Favorites” and items from their “Shopping List” to cart for purchase, and, update billing and shipping addresses.
Focusing on their B2B and GSA buyer’s needs, our team designed the Magento Enterprise 1.14 site for business purchasing. Apruve, a B2B eCommerce payment solution, was seamlessly integrated, making it easy for buyers to secure order approval and/or payment quickly from their purchasing agent. The site was also displays contract pricing for buyers.