The leading manufacturer and distributor of aftermarket automotive floor mats and accessories, required an updated website that provided a user-friendly, branded online shopping experience on a modern eCommerce platform with powerful merchandising tools.
Guidance delivered a Magento Enterprise website that greatly improves Kraco’s merchandising capabilities. The site’s new feature-rich product detail page includes tabbed navigation for product details, features, specs, associated videos, and reviews. This page further supports conversion with an “Add to Compare” feature that offers users a side-by-side comparison with other selected products and it is integrated with Facebook, Twitter, Pinterest to encourage viral marketing of the product.
The new site also features a video library with “how-to” and preview videos, and offers users the ability to purchase virtual gift cards.
Guidance deployed solutions to integrate Magento with Webgistix (fulfillment), Invodo (video player), ChannelAdvisor (performance reporting for natural search and orders; and, custom product and inventory data feed management), PayPal Payflow (payment gateway), Avalara (tax), UPS and USPS (shipping), Google Analytics, Facebook, Pinterest, and Twitter.