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For over two decades, Kate Somerville has been treating skin and transforming lives with targeted treatments and products backed by science. After working alongside some of the world’s top cosmetic surgeons and dermatologists, in 2004 Kate opened her iconic Skin Health Experts Clinic in Hollywood, California. At the intersection of clinical skincare and prestige beauty, Kate Somerville skincare products embody the founder’s ability to blend highly active ingredients to visibly transform specific skin concerns.
The brand’s use of color is important: each bottle color represents a custom skincare solution for different skin issues. Bottle colors have to be easily found and recognizable to the user as most customers purchase based on their skincare needs. A unique challenge in juxtaposing the vibrant colored bottles was in representing imagery of the serums and lotions--most of which are white, off-white or clear--on a white background. To solve the challenge, Guidance included animated gifs throughout the homepage showing models applying the products to highlight the consistency and demonstrating the intended application. By showing (instead of telling) how the products behave with eye-catching motion graphics, the pages feel lively and captivates the audience’s attention.
As an innovative brand, Kate Somerville stands behind the science of its products. All products are tested and proven in the clinic and laboratory to transform skin and deliver powerful results. Each product is accompanied by documentation of its ingredients and benefits as well as its intended usage and prescribed results. Guidance implemented designs that pin the “Add to Bag'' button to the side of the browser as the user scrolls down into the ingredients to ensure conversions are captured at all points of the decision making process.
Finalist for Web Redesign of the Year
Next Level, the global leader in white-label apparel, has seen a true manual-to-automated digital transformation as a result of their engagement with Guidance. Through the integration of an industry-specific ERP and an automated shipping solution, Next Level has realized a dramatic upswing in sales as a result of the decreased manual intervention involved with each order.
The new, custom built product matrix has given Next Level the opportunity to showcase their large network of warehouses across the nation with full insight into inventory, shipping times and prices.