Kate Somerville, a leading skin care line, needed to improve and expand their digital commerce presence while creating consistencies in their customer interactions. Their old site did not follow best practices and required a lot of custom site integrations in order to achieve their desired features and functionality.
INNOVATIONS
Highly customized home page with Magento Admin flexibility.
Customized “add to bag” hover states on the Category Pages.
Customized product filter functionality on the Category Pages.
Customized PDP page layout with customized product reviews, persistent add to bag feature, dynamic Olapic layout, product description and info.
Customized Customer Rewards (Ultimate Kate Rewards) feature on the cart and check out page.
SOLUTIONS
A complete creative and technical redesign of the site with an upgrade to Magento Enterprise Edition was required. Customized integrations to Amasty Quick View and Sitemap, IWD Product and video plus store locator, Sphinx search, Listrak, Tealium, Olapic, Order Groove, 500 Friends,AddShoppers, Yieldify, and Live Chat were performed. These comprehensive site improvements have shown an improvement in site traffic and conversion rates within the first week of launch.
