Guidance Builds Fully Immersive Experience for HUF Worldwide


HUF WORLDWIDE is a manufacturer of premium footwear and apparel designed for contemporary individuals, was looking to improve the functionality, look, and user experience on their site. They also wanted their customers to have a consistent experience between their website and blog.


  • Highly customized Mega Menu on both desktop and mobile.
  • Improved Layered Navigation including custom filtering options.
  • When HUF updates blog posts with a “tag”, certain areas of the site will dynamically pull in these blog feeds.
  • Eliminated pagination to provide the user with an easier shopping experience.
  • Store locator so customers can easily locate nearby dealers.
  • Custom product labels on any of their products.
  • Ability to add free gifts with purchases that automatically add to a user’s cart.


Guidance utilized and customized Magento’s next generation digital commerce platform, Magento 2.1, to help HUF WORLDWIDE easily manage content across all pages. This reduced the amount of custom HTML they needed to use when building out their content pages. Guidance delivered a highly customized and scalable M2.1 website within 3 months in spite of needing to work through many integration and UX obstacles and challenges in order deliver the “right” customer experience for the brand. Guidance was able to overcome several challenging technical integrations in order to provide Renegade Brands with yet another flagship brand on Magento 2.1. Brixton was also recently launched by Guidance on Magento 2.1.

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