Guidance Reimagines Subscription Wine Site for Craft1933


The members-only, boutique and premium wine marketplace that donates a portion of purchases to non-profits, wanted to establish an online storefront that would scale with them.

In addition, a highly complex product-shipping engine was required to meet compliance laws.


Guidance recommended the Magento Enterprise platform and deployed a subscription-based site featured flash sales.

To support merchandising and incite conversion, Guidance delivered a site with feature-rich product detail pages including a description, multiple products images with image zoom; sharing capabilities to encourage viral marketing; and “Time Left to Buy” “Amount Remaining” and “Pairs Well With” information.

Guidance integrated Magento with Post Affilliate Pro (affiliate order tracking), Amazon Cloud Hosting, ExactTarget (email marketing), Wordpress (blog software), Twitter and Facebook. To address the intricate shipping restrictions per state, Guidance also integrated ShipCompliant (fulfillment) to enable real-time compliance checks, auto-populate state shipping and tax reports.


  • Users can invite friends through email, Facebook, Twitter or blog to subscribe to the site; when their friend joins and places their first order, the user receives a $25 credit.

“In my many years working with outside commerce web design & development firms, Guidance's professionalism and execution is second to none. I trust my online business to Guidance.”

- Jake Kloberdanz, ONEHOPE Wine CEO