This case study will be especially relevant for those interested in the following topics:
Increase in AOV
Increase in Conversion Rate
Greenworks’ Magento 1 platform solution was reaching end of life and they were challenged with migrating to Magento 2 within a very tight timeline. Guidance replatformed their existing platform in under two months and migrated all customer data with zero downtime. During the migration process, Guidance readied the platform for expansion into international markets and commercial sales online.
Gas powered lawn and gardening outdoor tools are associated with noxious fumes, noise pollution, increased maintenance and stamina-reducing vibration. Greenworks Tools was founded in 2007 to serve the needs of the garden and home DIY industry with high-performance indoor and outdoor equipment all powered by battery. Their products are made with the leading lithium-ion battery technology and they are designed for the robust needs of residential customers who want powerful home and lawn tools without noise, fumes or maintenance.
For businesses looking for a quick go-to-market solution, Guidance offers an effective way to launch and expand in an efficient packaged solution. Products are easy to find and easy to purchase with zero friction in the path to conversion. The intuitive and clean design allows customers to easily find content and information. For Greenworks, this has meant a site launch in under 2 months with zero downtime and immediate results in conversion rates and average order value (AOV). The company has seen an increase in average order value of over 15% and a conversion rate increase of almost 30% since site launch.
Guidance helped Greenworks implement Authorize.net as their online payment solution provider. It provides secure and reliable payment gateways that enable Greenworks to authorize and manage electronic transactions from their customers. Authorize.net was selected for its native integration with Magento and as a Visa company, it’s a trusted partner in helping Greenworks focus on growing the business instead of managing payment issues. In the simple two-step checkout process, having the trustworthy badges of well-known credit card companies has helped boost customer confidence in ordering.
As their Magento 1 solution was reaching end of life, Greenworks required a migration to Magento 2. Guidance launched their new Magento 2 website in under two months with full customer data migration and readied the platform for expansion into international markets and commercial sales online. Along with the platform migration, Guidance integrated Greenworks’ ERP, CRM and third party marketplace solutions.