BloomReach’s core technology, the Web Relevance Engine (WRE), harnesses the power of big data, machine learning and large-scale systems science to match relevant products to consumers at scale. The WRE is the underlying engine that powers the BloomRech Personalization Platform, continuously predicting and adapting in real-time to changes in consumer behavior, queries, site content, competitive content, and inventory.
The WRE is the first Web-scale, big data marketing application dedicated to improving consumer experience, driving traffic and generating revenue by solving for three key issues related to discovery:
The WRE continuously predicts and adapts in real time to changes in consumer behavior, queries, site content, competitive content and inventory. Built from the ground up to target and deliver the most relevant content given a user’s given explicit and implicit intentions, the WRE methodically:
You need data outside of your own walls to understand and capture demand.
The BloomReach WRE captures and processes massive amounts of data to help our customers connect their content with the right user at the right moment on the right device.