Key Features for Enterprise Content Management Systems (CMS) in 2022

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Choosing the right Content Management System (CMS) for your enterprise takes careful consideration. It can also be extremely time-consuming to evaluate CMS platforms, analyze their features and determine the appropriate platform.

Luckily, you found this article. It will explain the top features included in enterprise CMS software in 2022, so you can make the best decision when selecting a CMS platform for your organization. 

 

Dynamic Publishing Tools and Content Creation

Not everyone in your organization will know programming languages like HTML or CSS. An enterprise CMS platform that doesn’t allow non-technical users to create, edit and format content will slow down development processes and publication workflow. 

This makes it essential to implement a CMS with simple ways to manage and publish content for non-technical users. Enterprise CMS platforms have embraced the “no-code” trend and have integrated it into their software to make publishing content simple and easy.

Trusted Cyber Security

When choosing an enterprise CMS platform, sometimes this important feature goes overlooked. The upward trend of cyber-attacks worldwide makes it imperative to have security features in place to protect your enterprise’s proprietary technologies, customer data and sensitive information. 

Companies involved in developing enterprise CMS software have invested heavily to block these attacks. The benefit of solid cybersecurity provides reassurance to those you serve and makes your company stand out as the trusted option.

Streamlined Workflows and Reporting

With features to easily manage your content team and oversee entire workflows, enterprise CMS software keeps content production moving forward. For example, Optimizely Approval Workflow allows you to keep track of your content through the following features:

  • Manage your entire content team with changing roles and approval authority
  • Set up flexible sequences into your processes and systems to optimize workflows
  • Save time by providing stakeholders with previews and approval links
  • Create and approve multilingual content and multi-site experiences
  • Easily add a task or a reviewer to projects as the need arises with flexible sequencing

Having features like these in your enterprise CMS software helps your team work as one cohesive unit to stay on track and meet deadlines.

Scalability and Adaptability

Every enterprise looks to grow fast, which means your enterprise CMS platform needs to grow with your organization. One of the main benefits of enterprise CMS platforms is integrating with a vast number of APIs.

For example, many CMSs offer headless connectivity, or the ability to integrate with Digital Asset Management software for improved content workflows. These integrative features give you more opportunities to be creative with your content, innovate ahead of the competition and reach wider audiences.

High-Speed Performance

Slow loading times, blurred visuals or underperformance across different can make your user bounce rate skyrocket and harm your brand. The cloud-based hosting capabilities of enterprise CMS platforms ensure your content operates at high speeds.

Optimizely’s Content Cloud can handle dramatic traffic increases, speed up site processes and take the worry of site crashes off your shoulders.

Commerce Integration

Businesses and customers are interacting online more than ever before in history. Once at the forefront of commerce, human interaction has been transformed into digital interactions.

And the explosion of e-commerce has made enterprises rethink their entire digital strategy to focus on transparency and personalization.

Companies need new ways to manage more extensive inventories and promote their products with creative digital content.

Enterprise CMS platforms provide multiple features that benefit both the consumer and company to create a revolutionary buying experience. Key Benefits Include:

B2C

  • Seamless customer journey
  • Trusted payment systems
  • Personalize promotional targeting
  • Simple navigation UI/UX
  • Enhanced product visibility
  •  

B2B

  • Automated quotations
  • Simplified and personalized pricing
  • Catalog management
  • Enhanced inventory management
  • Product configuration

Of course, this list isn’t exhaustive. To name every commerce integration offered by enterprise CMS software would be a whole article in itself. But, the main point is that enterprise CMS software can positively impact all aspects of your commerce operations.

Built-in SEO Tools

SEO continues to be an effective strategy to drive organic traffic to websites. Companies that fail to invest in SEO could fall behind their competitors in search rankings. 

With Google changing its search algorithms on a routine basis, it’s crucial to stay updated on the current SEO trends and implement them into your content. Enterprise CMS platforms carry many features to optimize your on-page ranking factors.

For example, Drupal SEO Essentials provides users with a simple way to automate the installation and configuration of Drupal SEO modules.

This gives companies an easy way to optimize their SEO efforts. Since SEO can be a compounding digital marketing tactic, you’ll find these features in every enterprise CMS platform.

Deep Analytics

Understanding how your content performs helps you improve your customer’s digital experience.

Without integrated analytics or proprietary tracking software, customers' behavior can change and leave you in the dark when you begin planning your next campaigns.

Enterprise CMS software provides you with integration capabilities for Google Analytics or equips you with their proprietary tools to collect and analyze consumer behaviors

This can help your company maintain personal relationships with your customers and deliver relevant content at different stages of their journey.

Optimizely provides their users with the Intelligence Cloud, a multifaceted product integrated into their enterprise CMS platform.

Key Benefits of Intelligence Cloud

  • Predict customer behaviors with machine learning to help set future goals
  • Use one-click integrations to perform tests a visualized data model
  • Transform data into customer profiles and create an engaging communication experience
  •  

Enterprise Content Management Systems (CMS) Continue to Evolve

With companies needing additional capabilities in the digital world, developers of Enterprise CMS Platforms will continue to innovate. There is no limit to what companies can accomplish with a high-level enterprise CMS platform. 

A completely integrated system that can handle virtually all your technical requirements can cut costs, increase organizational efficiency and help you surpass the competition.

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