What is Adobe Experience Manager (AEM)?

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When it comes to having an online presence as a company, there is nothing more important than an easy-to-use and professional website, which is why at Guidance we may recommend that clients use Adobe Experience Manager (AEM). 

A company website showcases the heart of the organization, along with available services. Using Adobe Experience Manager (AEM) can help companies generate revenue by attracting new clients to their business, along with keeping existing customers. A website can also be a useful tool for hiring new employees, getting information out to investors, and communicating with partners.

Adobe Experience Manager (AEM) is the leading website platform that is used by a variety of large and successful companies. Regardless of the size of your organization, chances are AEM can benefit you. At Guidance, we are happy to tell you why! 

Why Companies Prefer Adobe Experience Manager (AEM)

Many companies appeal to Adobe Experience Manager (AEM) because it offers a simple way to manage website content, while streamlining the online purchasing and delivery experience for customers. AEM is part of the Adobe Experience Cloud, which can be integrated with Adobe Audience Manager, Adobe Advertising, Adobe Analytics, Adobe Campaign, Adobe Target, Marketo Engage, and Adobe Commerce Cloud. AEM is also comprised of a few modules: Communities, Forms, Sites, Mobile, and Assets.

Based on your needs, your company may only need Adobe Experience Manager (AEM) solely, or it can be used in combination with other components. Those who are looking for a complete solution for digital marketing, must look no further. With the above tools and support from us at Guidance, companies can build and maintain a website, while managing their content with more ease. 

Adobe Experience Manager (AEM) Capabilities

AEM is a system for managing content which offers a platform for creating and delivering digital information to clients. This platform gives an organization the functionality and personalization to create an experience that makes them attractive and engaging to viewers. With Adobe Experience Manager (AEM), you can: 

  • Manage and build sites from one platform
  • Use tools to sync service or product information, advance shopping carts and purchasing, and create pages based on catalog data
  • Manage sites of various languages and regions, while being controlled from one location
  • Launch campaigns for marketing from one location
  • Establish a digital experience that is the same across various devices, such as a smartphone, laptop, or other screens
  • Organize your assets so it can be quickly accessed and utilized for campaigns

Adobe Experience Manager (AEM) Mobile

The mobile development app and platform of Adobe Experience Manager (AEM) enables companies to create and showcase apps for every device. Mobile applications can be built and delivered to multiple platforms. Any apps that are “unpublished” can be reviewed in real-time, and content can be updated using one central dashboard. Additionally, once your apps are created, you can use the Adobe Mobile App Analytics tools to evaluate performance. With an interface that allows you to drag, drop, and edit easily, you can update apps as needed within moments. You can also draw users to the app by making push notifications and sending them out as appropriate. 

If you work for an organization or company that is in need of refining your website development, consider contacting Guidance about Adobe Experience Manager (AEM)! 

Additionally, once your apps are created, you can use the Adobe Mobile App Analytics tools to evaluate performance. With an interface that allows you to drag, drop, and edit easily, you can update apps as needed within moments. You can also draw users to the app by making push notifications and sending them out as appropriate.

Is AEM User-Friendly, or is it Complicated?

Like all software that offers high functionality, there is a learning curve with Adobe Experience Manager. However, Adobe tries to make learning as easy as possible by offering an entire library of engaging tutorials. Most include easy-to-follow video instructions.

Here are just some of the Adobe Experience Manager tutorial topics available to users:

  •         Getting started with AEM Forms
  •         Using AEM to design and develop Adaptive Forms
  •         Creating Community Sites and Exploring Storage Options
  •         AEM Manager Development tools
  •         Searching social content and creating Automatic Content Streams
  •         Analytics for Adobe Experience Manager Sites

All in all, most users find that they can master the basics reasonably quickly, allowing them considerable functionality and satisfactory results. But AEM offers far more than just the basics. There is always more to learn and do, and that makes Adobe Experience Manager a tool that can grow with your business.

How Can AEM Help Engage Website Visitors?

Engagement with customers and clients is one of the best ways to build loyalty and interest in your company. To that end Adobe Experience Managers lets you utilize a suite of engagement options on your site through AEM Communities.

You can get valuable feedback and participation from site visitors by facilitating user-generated content. This includes things like comments and forums. You can also use Communities to inform users through regularly updated content such as event calendars, question and answer pages and blogs.

How Does AEM Compare to Other Content Management Systems?

There are a number of powerful CMS tools available, and all claim to be the best. To some extent, the content management system you decide to use will be a matter of personal preference. That being said, unsponsored online reviews of AEM point out some of its advantages over other CMS products. The benefits of Adobe Experience Manager include:

  •         An easier, more intuitive way to edit site content
  •         A dashboard that is easy to use and centralizes projects
  •         The ability to customize user experiences for specific site visitors
  •         The ability to manage numerous websites in one place
  •         The availability of cloud support / integration provided by Adobe

Adobe Experience Manager’s move to the cloud launched in late 2019 and early 2020. This not only made it far more convenient for companies to get started using AEM, but many companies also reported dramatically increased administrative efficiencies (40 percent boost) and processing speeds (50 percent boost).

Is AEM the best Content Management System for your business?

Here at Guidance, we have considerable confidence in the power and usability of AEM and we’re glad to recommend it. However, we know that each client is unique and may need to explore other options. As one of the industry’s leading Commerce Service Providers, we believe in helping you find the best and most intuitive tools for your business. Just reach out with any questions or concerns you may have about Adobe Experience Manager or any other solution our company offers, and we’ll be happy to guide you to the right solution for you.

Tips For Your Website

At Guidance, we are happy to provide you with information about Adobe Experience Manager (AEM), along with insight on how to make your website better than ever. If you have a website currently, we can take a look and give you tips on how to improve it so that you get more traffic flow, people understand your messaging quickly, and it’s easy for prospective customers to contact you.

Less May Be More

With a virtual audience that has an attention span of approximately 8 seconds, that is not long enough to have too many bells and whistles on your website platform. You have to create an impression that easily gets your main points across, which can be accomplished with brief, powerful sections and related photographs/icons.

If you have too much terminology that the everyday person does not understand, then you may unintentionally dissuade people from looking further into what your services are. Overused jargon such as next generation, cutting edge, groundbreaking, and best-of-breed are all examples of words used too often by thousands of companies and now does not make content any more appealing to visitors. 

Call-To-Action Buttons

After visitors have landed upon your website, it helps to have call-to-action buttons so they know what to do next. They won’t know which pages to view if they want to contact you, if buttons are not readily available and obvious. Call-to-action buttons are useful in guiding users through your website while giving them key information about how what you are doing is going to solve a pain point of theirs.

Easy To Follow Navigation

Navigation must be a top priority when designing your website, as it is essentially a virtual map that takes your visitor along the information you most want them to see. There is nothing less effective than a website that is confusing or has disorganized navigation. Characteristics of a strong navigation map include responsive design, navigation hierarchy, and streamlined content. 

Create Unique Offers

Attracting and keeping visitors coming back to your website is going to lead to increased revenue. The way to typically draw in customers is by using demos, offers, or free items. However, there are so many resources out there on the internet, that it is even more challenging to get through the noise and get people browsing to land on your website in a search engine. If you create unique offers that are not offered within your service area but are needed in the community and beyond, then your website is going to be more successful. 

Identify Broken Links (Unknown 404s)

If you have a fairly large website, then you may have a few links or pages that are not working and do not realize it. On top of that, your visitors are unlikely to give you feedback about a broken link. Set aside time to look through your entire website so you can avoid broken pages that lead to Unknown 404 messages.

If you work for an organization or company that is in need of refining your website development, consider contacting Guidance about Adobe Experience Manager (AEM)! 

Written by Guidance
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