Ecommerce Platform Deep Dives: Adobe Commerce

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Using a powerful ecommerce platform gives your business a competitive advantage. Adobe Commerce has over 33,000 merchants and is well-known for helping merchants provide world-class shopping experiences online. 

If you’re considering Adobe for your business, you should know how its features and benefits can support your business growth and customer experience goals. Read on to learn what this platform offers and see how other companies have elevated their online customer experience (CX) with Adobe Commerce


What Is Adobe Commerce, and Why Is It So Popular? 

Adobe Commerce, formerly Magento, is an ecommerce platform designed for B2C and B2B brands. It offers an attractive set of features out of the box, including personalization tools, advanced shopping cart capabilities, and AI-powered analytics. 

But where Adobe Commerce really shines is with its unlimited customization possibilities. Scale, refine, and improve your store with ease. You can reach global markets and become a CX leader without worrying about sacrificing performance, speed, or security.

This robust architecture and flexibility are why Adobe Commerce is a good fit for larger ecommerce brands who don’t want to be held back by their technology. 


Adobe Commerce Benefits for Growing Businesses 

So what is it like using Adobe Commerce for your online store? 

Here are the main benefits you can expect when you choose Adobe Commerce. 

Limitless Customization Capabilities

Your brand will never feel boxed in by outdated technology or limited capabilities with Adobe Commerce features, integrations, and extensions. 

Built-in customization options allow you to continually perfect your personalization and CX strategies. For example, the platform’s built-in AI capabilities can optimize the order in which products appear for customers. You can send customized product recommendations based on behavioral data and create rules-based customer segments that trigger content and offers. 

Adobe Commerce integrations let you continue using your favorite business tools and implement new solutions to deliver conversion-boosting experiences without skipping a beat. 

And access to a massive marketplace of extensions built by expert developers is the icing on the cake. There are thousands of themes and extensions you can use to enhance the performance of your store. 

Our Adobe Commerce development team can take things even further with custom solutions to help you create seamless digital experiences that resonate perfectly with your audience. 

B2B and B2C Capabilities

Looking for an ecommerce platform that caters to both B2C and B2C needs? 

You can sell to both business and consumers with Adobe. It lets you take a multi-product, multi-store approach with features that support both types of buyer journeys. 

Adobe Commerce B2B features include quote management, price negotiation, tiered buyer parameters, and account management with purchase approvals. 

You can also tailor your checkout experiences to different buyers around the world, both business and consumer, offering preferred payment methods, currencies, and product catalogs. 

Ability to Make Data-Driven Decisions

Adobe Commerce shares data on customer actions with Adobe Experience Platform and other data sources to build detailed customer profiles and segments. You can also integrate with your CRM, ERP, PIM, and other tools to bring all your data together and generate important insights that help you visualize the whole customer journey. 

The Adobe Commerce analysis workspace is intuitive and flexible, so anyone on your team can tailor it to see the data that matters to them, depending on what they’re looking for.

Image Source

The drag-and-drop functionality lets you build visualizations. You can also compare segments and identify high-performing channels, helping your team make decisions that will impact the customer journey in real time. 

There are also pre-built AI and machine learning models you can use to uncover information on what’s impacting customer actions. 


Top Adobe Commerce Features 

Adobe has many features to help you create an ideal shopping experience for your customers, but there are a few features that stand out.

  • Page Builder: Create, preview, and schedule content changes without code.
  • Live Search: Combine commerce data with Adobe Sensei AI to deliver highly relevant search results, enabling shoppers to find what they’re looking for more quickly. 
  • Adobe Stock: Find images for your content from the Adobe Media Gallery — it contains over 200 million quality photos, illustrations, and vector graphics. 
  • AI-powered product recommendations: Adobe Sensei automatically gives all your shoppers recommendations based on their browsing history and behavioral data. 
  • Instant Purchase Checkout: Let existing customers checkout faster with previously stored payment and shipping info. This feature also helps boost mobile sales. 
  • PWA Studio: Build app-like experiences efficiently. You can integrate your mobile experiences with Adobe Commerce via the GraphQL API. 
  • Integrated inventory management: Better manage inventory with the ability to set controls for order fulfillment at multiple locations and prevent stockouts. This capability lets you offer buy online and pick up in-store (BOPIS) options. 

Adobe Commerce Success Stories 

Top brands in entertainment, retail, technology, and other industries migrate to Adobe Commerce to unlock this platform’s benefits. Here are three brands that use Adobe for their online store and the story behind their upgrades.


Fandom brand Popcultcha needed a platform upgrade and redesign when support for Magento 1 was phased out. The Guidance Adobe Commerce development team conducted a full UX/UI audit to understand both the existing experience and visual design before getting started. 

We then migrated the site to Magento 2 and enhanced the store to increase revenue per visitor, average order value, and conversion rates. With Adobe, we were able to create a better organization, a new search tool, and conversion-boosting category pages to help Popcultcha’s customers navigate their mammoth catalog in a more enjoyable way, both on desktop and mobile. 

We also improved the shopping cart, giving customers more control and encouraging impulse buying. 

Read more about our site upgrade and redesign for Popcultcha. 

City Chic

City Chic needed an ecommerce solution that would bring all of their sites together and provide the capabilities to support rapid growth. 

Our Adobe Commerce development team unified all five sites and created a sleeker, more sophisticated visual design. We were able to simplify browsing for customers while at the same time, providing more viewing options with both lightbox and lifestyle photos. 

And to help City Chic offer a flawless CX, we also made the checkout and returns process as user-friendly as possible. We also created a custom integration for easy management of sales through their dropshipping partners. 

Learn more about how Adobe Commerce has helped City Chic. 


Let Guidance Help You Unlock the Power of Adobe Commerce 

Adobe Commerce is one of the leading ecommerce solutions for both B2C and B2B brands. It has the functionality and freedom that larger businesses need to stay ahead in their niches.

But getting the most out of this powerful platform, as well as the other tools that Adobe offers, including Adobe Experience Manager, Marketo Engage, and Adobe Analytics, requires deep expertise. 

The team at Guidance can help you achieve your goals for your online store and so much more. We’ve performed over 150 Adobe Commerce implementations and generated over $500 million in gross merchant value. Get in touch with us today to learn more. 

Written by Guidance
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