HP has been Guidance’s primary IT hardware provider since 2007, the same year the Marina del Rey, Calif.-based company began modifying its business practices to operate as an environmentally-aware company. Besides pledging to become a 100 percent carbon-neutral company by 2009 and to create a green committee responsible for educating employees and the community about environmentally-friendly workplace practices, Guidance vowed to gradually replace its office equipment with energy-efficient alternatives.
Guidance achieved carbon neutrality a full 18 months ahead of schedule. Among the changes implemented, Guidance launched its green committee (Guidance Green) in March 2007 and replaced most of its computers with HP’s energy-efficient dc7700 and dc7800 desktops.
“HP is empowering customers to meet their environmental goals with commercial products and services that are designed with materials that minimize environmental impact and increase energy efficiency,” said Anneliese Olson, Worldwide Product Marketing, Business Desktops, Personal Systems Group, HP. “We’re proud to provide smart solutions that make it practical and easy for our customers to be green – from the desktop to the data center.”
When Guidance decided to expand on its green initiatives to engage eCommerce clients interested in greening their IT infrastructures, it immediately looked for energy-efficient servers in HP’s product line, quickly finding HP ProLiant DL360 G5 and DL380 G5 servers. Guidance offsets the servers’ electricity-related CO2 emissions by purchasing renewable energy credits made from wind and biomass sources located throughout the United States. (1) Guidance provides 100 percent carbon-neutral hosting solutions. (2)
“We chose HP because we wanted computers that were energy-efficiency rated,” said Jon Provisor, chief technology officer and Guidance co-owner. “It turns out that in addition, our application developers enjoy the speed, power and reliability of the HP tools, which ultimately enable them to code in a more efficient and stable environment.”