When given a choice between two similar products, consumers are 55% more likely to purchase the product that offers an added social benefit, according to research studies.
Guidance will be discussing the definition and benefits of the cause-based commerce model during a webinar hosted by Magento on Wednesday, March 30th, 2011 at 11:00am PST. We will present the case study of charitable wine company, ONEHOPE, which donates 50% of its profits to partner charities through its cause-specific varietals of wine.
ONEHOPE’s website was designed and built by Guidance on Magento Enterprise eCommerce platform. The site required implementing extensive custom business logic to meet ONEHOPEWine.com’s cause-based commerce needs, which we will explain during the webinar.
To register, go to https://www1.gotomeeting.com/register/860280304
